Senior Marketing Strategist (Hybrid)

Responsibilities

• Serve as a senior strategic advisor to marketing, sales, product, and business leadership.
• Develop executive-ready strategies, recommendations, narratives, and decision materials.
• Lead presentations, working sessions, and strategic discussions with senior leadership.
• Represent the organization and marketing function in executive meetings and industry events.
• Lead the strategy, development, and execution of integrated B2B marketing campaigns.
• Translate business strategy, market insights, and performance results into compelling campaign narratives and content.
• Collaborate with creative, content, digital, and agency partners to ensure campaign execution aligns with strategy.
• Lead the creation of integrated marketing plans and campaigns to support product adoption, pipeline growth, and customer engagement.
• Develop and execute marketing strategies for new and existing products.
• Develop and support channel-focused programs and experiences for broker and consultant audiences.
• Lead the creation of marketing plans and campaigns to support product adoption and customer engagement.
• Conduct market research to understand buyer needs, decision drivers, market trends, and competitive landscape.
• Develop clear, compelling value propositions, messaging, and positioning tailored to business decision makers.
• Create sales enablement materials such as product brochures, pitch decks, case studies, and product narratives.
• Lead the creation of marketing plans and campaigns to support product adoption and customer engagement.
• Analyze market trends, customer insights, and competitive data to identify opportunities, risks, and optimizations.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• Additional 4 years of relevant work experience in lieu of a Bachelor's degree.
• 8 years of experience in marketing strategy, B2B marketing, or growth marketing.
• Experience with broker, consultant, intermediary or channel-based audiences.
• Experience developing business strategies tied to growth outcomes, presenting to executive leadership teams, leading enterprise or cross-functional strategic initiatives.
• Knowledge, skills, and abilities in B2B marketing and gotomarket strategy, integrated campaign development, value proposition development, campaign performance management, and executive-level presentation and communication.
• Microsoft Office proficiency (PowerPoint, Excel).
• Experience with Salesforce Marketing Cloud or comparable marketing automation platforms.
• Experience working with and managing external agencies and partners.
• Use of AI tools to support marketing strategy, content, analysis, and efficiency.