Senior Marketing Specialist - Software

Responsibilities

• Creates the Marketing demand generation strategy and execution for the industry-leading ULTRUS ComplianceWire enterprise software for respective target audiences.
• Collaborates with business leaders, sales, and product management to understand the product roadmap, competitive landscape, and key business challenges, driving demand in alignment with organizational goals and strategies.
• Partner with Product Marketing to plan and execute integrated marketing initiatives that strengthen positioning, support go-to-market strategies, fuel demand generation, and help translate technical capabilities into compelling, audience-ready narratives.
• Plans and oversees marketing investments, manages budget execution, and analyzes results for continuous improvement and delivery of annual pipeline targets.
• Develops the value messaging to support and drive new customer acquisition and retention strategies to deliver business growth goals.
• Gathers and analyzes insights to influence business decisions and shape Marketing strategy.
• Works independently with guidance in only the most complex situations to craft compelling content to drive full funnel marketing campaigns.
• PARTNERS CLOSELY WITH SALES AND SEeks regular interaction with customers and prospects to foster continuous feedback loop.
• WORKS INDEPENDENTLY AND WITH RESPECTIVE MARKETING PEERS TO WORK ACROSS THE ORGANIZATION TO CROSS PROMOTE RELEVANT OFFERINGS WITH GUIDANCE IN ONLY THE MOST COMPLEX SITUATIONS.

Qualifications

• Experience: 6+ years of product or general marketing experience with end-to-end ownership of strategy and execution.
• Bachelor’s Degree.
• Background in B2B SaaS or regulated industries.
• Demonstrated success working in ambiguous or evolving environments.

Skills

• Strong capabilities and experience working with senior leaders.
• Effective skills and experience in setting up and managing digital marketing campaigns.
• Strong experience collaborating with a creative agency, demand gen, and brand to drive cohesive market impact.
• Cross-functional leadership and influence without formal authority.
• Understanding of critical digital and nondigital B2B channels.
• Strong written and oral communication.
• Strong collaboration skills.
• Strong project planning and management.
• Strong presentation skills.
• Ability to understand technical and scientific issues and translate complex information for nonscientific audiences.