Senior Marketing Specialist - SFMC

Responsibilities

• Duties include SFMC Development & Technical Implementation to support Consumer Marketing campaigns that are recurring and/or ad-hoc email sends.
• Special projects that require analytical abilities include data driven decision making and troubleshooting and root cause analysis of the issues.
• Review and update documentation for any features implemented in SFMC and conduct peer reviews with the entire team
• Leverage out-of-the-box report as well as building custom new reports using SFMC cloud pages

Qualifications

• Minimum of 9-10 years of SFMC hands-on experience is required, including strong API, SQL, Ampscript, building personalized email templates, strong data driven experience and Automation experience is mandatory.
• Preferred work experience: Data Cloud, Einstein AI and CRM experience.
• Specific tools required include SFMC, Jira, Confluence, SQL tools, Scripting (java scripting/amp scripting/SSJS) and data analytics and visualization tools
• Level of competency: Intermediate or Advanced.
• Bachelor's Degree Required

About the Role

The Senior Marketing Manager is responsible for coordination and hands-on development of SFMC Marketing transactional, lifecycle, and promotional marketing campaigns to support business goals in customer acquisition, loyalty, and retention.

Requirements

Remote opportunity.

Skills

• Data Cloud
• Einstein AI
• CRM experience
• SFMC
• Jira
• Confluence
• SQL tools
• Scripting (java scripting/amp scripting/SSJS)
• Data analytics and visualization tools

Benefits

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.