Senior Marketing Specialist - San Jose

Pursuit Management

• Manage the full pursuit process including proposals, RFP responses, qualifications packages, and interview presentations.
• Write compelling custom content, develop visuals/infographics, and design assets such as resumes, project sheets, and custom proposal pages.
• Coach Operations teams on interview messaging and structure. Conduct post interview debriefs and prepare follow up materials.

Project Marketing

• Cook up all project marketing efforts including custom jobsite signage, ordering swag / logowear, client gifts, project photography and videography, and other promotional assets.
• Coordinate with third party vendors to schedule professional photography and videography.
• Develop case studies to market the company’s project portfolio through written content and visuals.

CRM and Data Management

• Maintain the CRM database and ensure accuracy of project and client information.
• Support bid and resource reporting along with related meetings.
• Aid in client survey processes.

Public Relations

• Draft and submit press releases, award submissions, and people on the move announcements.
• Track media coverage and support companywide PR efforts.

Branding

• Support the development of branded materials, following companywide brand standards.

Events and Client Engagement

• Assist with planning and executing internal and external events such as sponsorships, client gatherings, networking events, and recruiting activities.
• Coordinate vendors and create supporting presentation materials.
• Represent Skyline at company and industry hosted events.

Content Development

• Brainstorm and develop content with the Regional Marketing Manager and Branding team.
• Produce written content for biographies, project stories, website updates, social media, and internal messaging.

Marketing Strategy and Collaboration

• Participate in the annual marketing planning process.
• Stay current on industry trends and share new ideas to elevate marketing initiatives.
• Collaborate with regional and companywide marketing teams to coordinate workload and maintain brand alignment.

Qualifications

• Familiarity with proposal preparation in the A/E/C industry.
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, or equivalent experience.
• At least 3 years of marketing experience in the A/E/C industry.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple deadlines.
• Proficiency in:
• MS Office (Word, Excel, PowerPoint)
• Adobe InDesign & Photoshop
• CRM platforms
• Canva
• Experience coordinating events and vendor relationships.
• A strong design eye and confidence working with branded templates.

Skills

• Familiarity with proposal preparation in the A/E/C industry.
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, or equivalent experience.
• At least 3 years of marketing experience in the A/E/C industry.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple deadlines.
• Proficiency in:
• MS Office (Word, Excel, PowerPoint)
• Adobe InDesign & Photoshop
• CRM platforms
• Canva
• Experience coordinating events and vendor relationships.
• A strong design eye and confidence working with branded templates.

Benefits

• Employee Stock Ownership Plan (ESOP)
• Competitive Medical Insurance plan options including an HSA plan with Company deductible contributions.
• Dental Insurance
• Vision Insurance
• 401K Plan Matching
• Paid vacation and sick leave
• Life Insurance
• Flexible Spending Account (FSA)
• Gym reimbursement program
• Ability to enroll in various voluntary benefits (Pet Insurance, Identity Theft Protection, Legal Assistance and more.)