Senior Marketing Representative - Eastern Alliance

About the role

This remote position supports ProAssurance’s workers’ compensation line of business, Eastern Alliance, and is based in Georgia or South Carolina (Charlotte, NC also accommodated). Ideal candidates are located in Augusta GA, Charlotte NC, Atlanta GA, or Columbia SC to meet travel requirements.

The Senior Marketing Representative works with the Regional Vice President, Director(s) of Marketing, and Regional Underwriting to profitably manage the Company’s agency distribution network. Responsibilities include co-developing agency management strategies, analyzing performance trends, and delivering exceptional service to achieve annual business goals.

Responsibilities

• Support regional service teams to manage the Company’s agency distribution (30%): monitor agency results, troubleshoot discrepancies, and recommend corrective actions for profitability. Coordinate visits with other Company representatives.
• Coordinate and participate in annual agency business planning; monitor results and take action as needed (15%).
• Organize and manage regional agency outings and marketing events (5%).
• Advocate for the Company as the carrier of choice to new and prospective agencies; promote products and identify new opportunities (5%).
• Prospect, qualify, and recommend agencies for appointment in assigned territory; build and maintain a profitable distribution network (5%).
• Set up and maintain new agencies in the Company database (5%).
• Coordinate new agency orientation meetings, including producing necessary materials (5%).
• Oversee technical management of the Company’s Agency Agreement, Profit Incentive Plan, and commission plans (5%).
• Coordinate Agency Advisory Council meetings, including planning, participation, and follow-up (5%).
• Manage agency/producer training and education programs; identify new development opportunities (5%).
• Lead Company initiatives (e.g., Return to Wellness, eaport, Parallel Pay) (5%).
• Promote technology initiatives (e.g., CS STARS, eaport) and provide training as needed (5%).
• Assist in developing the region’s annual strategic plan (5%).
• Support creation and coordination of the annual regional marketing, public relations, and advertising budget (5%).

Requirements

• Bachelor’s degree in business or marketing plus seven years of P&C experience; multidisciplinary background with marketing experience preferred.
• Ability to build relationships with agency partners and prospects.
• Proficiency in promoting and selling the Company’s products; professional representation and presentation skills for large groups.
• Ability to attend industry/business functions to promote a positive Company image.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Analytical skills to make profitable decisions about agency partners and identify competitive market trends.
• Attention to detail in presenting information, prioritizing tasks, and meeting deadlines.
• Strong verbal and written communication skills for diverse audiences, including agency partners and clients.
• Ability to travel regularly (~40%, including overnight travel); valid driver’s license required.

Pay

Salary range: $66,229.00 – $109,289.00. Most candidates start in the lower half of the range. Factors influencing actual salary include skills, experience, location, and internal equity.

Benefits

Access to a best-in-class benefits program.