Senior Marketing Product Manager, Biologics

About the role

At Enovis™, we are an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Our extensive range of products, services, and integrated technologies fuels active lifestyles in orthopedics and beyond.

Responsibilities

• Downstream Marketing Strategy:
  • Develop targeting, positioning, claims, messaging, and sales tools
  • Lead commercial launch strategy, tactics, and execution
  • Develop and execute pricing strategies
  • Know marketing communication channels and how to effectively utilize them
  • Work closely with marketing communications to develop messaging strategies and omni-channel campaigns
  • Develop deep clinical and technical knowledge for assigned product lines
  • Develop and communicate objectives for clinical studies and testing to support claims and messaging
  • Present frequently to senior leadership team
• Upstream Marketing Strategy:
  • Develop, maintain, and lead the long-term Foot and Ankle Biologics portfolio strategy
  • Manage the full product lifecycle, from opportunity identification and strategic partnerships to launch execution and lifecycle management
  • Own the voice of the customer (VOC) process to identify unmet clinical and market needs
  • Identify business development opportunities and lead integration activities
  • Present portfolio strategies, business cases, and project updates to senior leadership
  • Partner with R&D, clinical, regulatory, quality, and operations teams throughout the new product introduction process
  • Drive stage-gate activities, while partnering with PMO to garner cross-functional support
• Medical Education:
  • Partner with medical education to create events and agendas
  • Lead surgeon training for assigned product lines
  • Present product features, benefits, and surgical techniques to surgeon customers
• Analytics, Forecasting & Performance Management:
  • Analyze sales and market data to assess product performance and identify opportunities to accelerate growth
  • Develop and track KPIs
  • Work closely with demand planning to develop forecasts for assigned product lines
  • Support the field inventory team to optimize inventory usage
• Sales Enablement & Field Engagement:
  • Work closely with sales training / sales enablement to set training strategy for the product or portfolio
  • Provide responsive sales support
  • Communicate frequently with top sellers to understand needs and opportunities
  • Partner with distributors to identify targets and assist in selling activities

Qualifications

• Bachelor’s degree
• 4+ years of Orthopedic Biologics marketing or sales experience
• Ability to travel up to 50% of the time

Benefits

We Offer a Comprehensive Benefits Package That Includes Medical Insurance, Dental Insurance, Vision Insurance, Spending and Savings Accounts, 401(k) Plan, Income Protection Plans, Discounted Insurance Rates, Legal Services, and Equal Employment Opportunity.