Senior Marketing Operations Manager

About the role

The Senior Marketing Operations Manager will optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels. They will define and monitor core Key Performance Indicators (KPIs) across the demand generation motion, build dashboards, and deliver actionable insights to executive leadership. They will own the operational foundation of Demand Generation, understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team. They will drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion. They will participate in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team.

Responsibilities

• Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels.
• Define and monitor core KPIs across the demand generation motion, building dashboards and delivering actionable insights to executive leadership.
• Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive MQL volume for the Sales team.
• Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion.
• Participate in operationalizing strategic initiatives in support of the broader GTM team - sometimes as a project leader, other times as a key contributor.
• Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns.

Requirements

• 7+ years of experience in marketing operations, revenue operations, and/or sales operations.
• Expert understanding of the lead-to-revenue lifecycle, with proven experience tracking and connecting data touchpoints across web traffic, buyer intent signals, lead capture, and Salesforce pipeline.
• At least one certification with Salesforce, Pardot (Salesforce Marketing Cloud Account Engagement) or Marketo.
• Advanced command of Salesforce functions, capabilities, flows, data structures, and data schema.
• Strong proficiency in Structured Query Language (SQL) for querying complex databases, data manipulation, and advanced pipeline analysis.
• Ability to construct Tableau dashboards, leveraging logical functions and parameters to translate complex data sets into clean, actionable executive visualizations.
• An innate curiosity and analytical mindset to dive deep into business data, identifying friction points and optimization opportunities across any domain.

Preferred Skills

• Experience working directly with paid marketing channel platforms (e.g. Google Ads, LinkedIn, social media, etc).
• Extensive understanding of infrastructural and operational design principles related to Account Based Marketing (ABM) and multi-touch attribution models.
• Proven experience leveraging Gen AI and LLMs to automate complex workflows, scale operational infrastructure, and eliminate manual bottlenecks.
• Background in Financial Advisory Services, Residential Real Estate, or Insurance industries.

Benefits

• Comprehensive Health Coverage
• Life & Disability Protection
• Financial Wellness
• Time Off That Works
• Pet insurance
• Home office stipend
• Employee Assistance Program (EAP)

Pay

$150,000 to $175,000 base salary + RSUs + benefits.

Schedule

Fully Remote Work: All roles are fully remote within the contiguous U.S., giving you flexibility to do your best work from where you thrive.