Senior Marketing Operations Manager

Key Responsibilities

• Design, implement, and continuously refine our MQL and lifecycle stage framework
• Partner with Sales to ensure tight alignment on lead qualification, routing, and SLAs
• Identify bottlenecks in the funnel and drive improvements that accelerate pipeline velocity
• Work with RevOps and Finance to build and maintain multi-touch attribution models in HubSpot
• Establish clear reporting on channel performance, campaign ROI, and revenue contribution
• Move the organization beyond vanity metrics to pipeline and revenue-focused measurement – build a Marketing Operations system that scales with the business
• Own the entire HubSpot instance, including architecture, data structure, workflows, and integrations
• Build and optimize: Lead scoring models, Lifecycle automation, Campaign tracking and UTM governance, Dashboards and reporting frameworks
• Ensure data cleanliness, consistency, and scalability
• Develop executive-level dashboards that provide clear visibility into: Pipeline generation, Conversion rates across the funnel, Campaign and channel performance
• Create a single source of truth for marketing and revenue data
• Deliver actionable insights that influence budget allocation and strategy
• Work closely with Marketing, Sales, and RevOps to align on definitions, processes, and reporting
• Support campaign execution with proper tracking, segmentation, and measurement frameworks
• Enable Marketing leadership with clear, data-backed recommendations
• Own Marketing automation and campaign management to support email builds, website, and newsletters
• Day to day support of lead list uploads

Required Skills & Qualifications

• 7+ years in Marketing Operations, Revenue Operations, or similar roles in B2B SaaS or cybersecurity
• Proven track record building MQL models, attribution frameworks, and pipeline reporting
• Deep, hands-on experience with HubSpot as a primary CRM and marketing automation platform
• You’ve built systems from the ground up—not just maintained them
• Strong understanding of full-funnel marketing and sales processes
• Advanced knowledge of HubSpot workflows, reporting, and integrations
• Comfortable working with data tools (e.g., Excel, BI tools) to extend HubSpot capabilities

Bonus Points

• Highly detail-oriented with a strong bias for data accuracy and integrity
• Equal parts strategic thinker and hands-on builder
• Focused on outcomes—especially pipeline growth and revenue impact
• Expertise in data modeling, segmentation, and reporting
• Experience with multi-touch attribution and campaign measurement

What We Offer

• A salary range of USD $123,000-$154,000
• Additional factors considered in extending an offer include responsibilities of the job, education, location, experience, knowledge, skills, abilities, and internal equity, alignment with market data, or applicable laws
• A wide range of benefits to our eligible team members, including Medical, dental, and vision insurance – 401K Plan with 4% Company Match – Life and Disability Programs – Paid Parental Leave – Paid time off and Paid Holidays – Volunteer and Birthday Time off – Home Office Allowance