Senior Marketing Operations Manager

RevOps Report · Rockville, MD · 4 wk ago

Marketing$130k/yrFull-time

We need to output HTML fragment with sections: About the role? The description includes "Description About This Role At CloudBolt ..." but we should not repeat job title. Use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content. We have content: description about role (the first paragraph). That's "About the role". Then responsibilities: list of key responsibilities (CRM & lifecycle, Data & attribution, Integrations, Campaign ops, Website tracking, Project management, Expandable scope). Also "What 'great' looks like (90 days)" maybe part of responsibilities or separate? Could be part of responsibilities but it's a description of expectations. Could include under Responsibilities as a bullet. Requirements: list of required experience bullet points. Also "Preferred Experience" could be under Qualifications or maybe separate "Preferred Qualifications". The instruction says use headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can map: - About the role: description paragraph(s). - Responsibilities: bullet list of key responsibilities (including what great looks like maybe). - Requirements: required experience bullet list. - Qualifications: maybe preferred experience? Or we could treat "Preferred Experience" as Qualifications. - Skills: list of key skills. - Benefits: list of benefits offered. - Pay: base salary range. - Schedule: not mentioned; we should not include Schedule if not present. We must not include boilerplate like EEO, accommodation, etc. Also remove duplicated lines. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep details like specific tools, etc. We must not repeat job title as heading. We must not include Job ID/requisition numbers. We must output only HTML fragment, no /, no markdown fences. Let's craft. Structure:

About the role

At CloudBolt we help organizations maximize the value of their cloud investments through greater visibility, governance, and cost optimization across complex cloud environments. Our platform empowers teams to make smarter cloud decisions by turning insights into action, helping businesses improve efficiency, control spending, and accelerate innovation. As a remote‑first global SaaS company, CloudBolt is committed to fostering a collaborative, inclusive, and high‑performing culture where employees can do their best work and make a meaningful impact. Learn more at www.cloudbolt.io. We are seeking a highly analytical, systems‑oriented Senior Marketing Operations Manager to build, optimize, and scale our marketing infrastructure and processes. This role will serve as the operational backbone of the marketing team, ensuring that campaigns, lead management, reporting, and technology systems support revenue growth and an exceptional buyer experience. As a cloud management software company, our focus includes Cloud Management Platform (CMP) and Kubernetes (StormForge) solutions that help organizations optimize cloud costs, governance, automation, and operational efficiency. The Senior Marketing Operations Manager will partner closely with Marketing, Sales, Business Development, and Revenue Operations to drive measurable pipeline impact through data‑driven decision making and process excellence. This is an ideal opportunity for a marketing operations professional who thrives in a fast‑paced SaaS environment, enjoys solving complex process challenges, and is passionate about using data, automation, and technology to improve marketing performance.

Then Responsibilities:

Responsibilities

Own and optimize the marketing tech stack; administer HubSpot (current CRM), define funnel stages/MQL/SQL, set naming conventions, segments, and lead scoring; maintain dashboards.
Build and optimize marketing forms, landing‑page integrations, tracking parameters, and campaign infrastructures.
Partner with marketing and revops team to ensure campaigns are tracked and optimized.
Own campaign tracking and attribution standards, including UTMs, campaign naming conventions, source tracking, and multi‑touch attribution.
Connect ad platforms (LinkedIn, Google; later Meta/Reddit) and tools; evaluate/implement attribution (e.g., HockeyStack or similar) and ensure data labeling is correct.
Develop dashboards and reporting that provide visibility into campaign performance, funnel conversion, pipeline, and marketing‑sourced revenue.
Stand up and maintain enrichment (Reo.dev, Clay), intent/qualification (e.g., Qualified chatbot), audience syncs, and tag management (GTM/RudderStack).
Build audiences/segments, push to ads, QA pixels/tags, and ensure timing/versioning across channels.
Partner with Web dev (Wordpress) to deploy tags/snippets; confirm data flows; raise/follow through on fixes.
Support website analytics and conversion tracking, including GA4, Google Tag Manager, advertising pixels, and conversion events.
Drive initiatives to completion, coordinate with others to ensure work is done in a timely fashion; when engineering help is needed, run the integration backlog and acceptance criteria.
Expandable scope: can take on automated outbound systems (AI‑assisted sequences), email lifecycle/nurtures, and Ops for SDR/BDR if/when added.
What “great” looks like (90 days): clean funnel with reliable stage definitions and reporting; campaign and segment syncs working across HubSpot – paid; chatbot implemented/tested; early lead scoring live.

Requirements:

Requirements

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field, or equivalent experience.
7+ years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a related role.
Comfortable orchestrating vendors and contractors while keeping the team on track.
Experience supporting B2B SaaS marketing organizations.
Hands‑on experience with HubSpot and ad/CRM systems.
Strong understanding of lead management, marketing funnels, attribution models, and pipeline reporting.
Ability to get buy‑in and collaborate across a flat organization.
Advanced Excel, reporting, and data analysis skills.

Qualifications (Preferred Experience):

Qualifications

Experience working in cloud computing, cloud management, Kubernetes, or enterprise software industries.
Experience supporting ABM and enterprise sales motions.
Familiarity with remote‑first, global organizations.
Knowledge of cloud technologies including AWS, Azure, GCP, Kubernetes, and cloud governance concepts.

Skills:

Skills

Technical Skills

Marketing Automation Platforms (HubSpot, Marketo, Pardot, or similar)
CRM Platforms (Salesforce preferred)
Reporting and Dashboard Development
Campaign Operations
Lead Scoring and Lifecycle Management
Data Analysis and Marketing Attribution
Marketing Technology Integration
Process Automation

Benefits

Medical/Dental/Vision coverage
401k with Company Match
Health & Dependent Care FSA
Unlimited PTO
11 Company Holidays
Volunteer/Community Engagement Day
Tuition Reimbursement
Paid Parental Leave
Equity Grants
Home internet Reimbursement

Pay

Base Salary Range: $130,000 - $160,000 USD Annually, actual compensation will be determined based on job‑related factors, including but not limited to relevant experience, skills, geographic location, internal equity, and business needs.