Senior Marketing Operations Manager

About the role

For our client, we are seeking a Senior Marketing Operations Manager to join the team of a leader in the Transportation space. This role will own the marketing operations infrastructure that supports pipeline visibility, attribution, and conversion performance. You will partner closely with Sales, Marketing, and executive stakeholders to improve lead management, reporting, and funnel efficiency across the go-to-market engine. The ideal candidate brings strong analytical depth and hands-on experience optimizing systems and processes that turn marketing activity into measurable business results. Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Build reporting systems to analyze pipeline from source to conversion and identify funnel stalls
• Provide weekly updates on pipeline status and recommend changes to improve performance
• Develop and own the marketing attribution model to evaluate pipeline and revenue by channel
• Manage lead capture and routing processes to improve conversion rates
• Act as the primary administrator for HubSpot, maintaining workflows, lists, and data integrity
• Support Salesforce data accuracy and integration between marketing and sales platforms
• Identify and resolve gaps in the go-to-market tech stack while supporting tool integrations

Qualifications

• 4+ years of experience in marketing operations or revenue operations in a B2B environment, preferably in tech-enabled services, logistics, or commerce technology
• Expert proficiency in HubSpot, including workflows, lead scoring, and reporting; HubSpot certifications are highly desirable
• Experience building marketing attribution models that analyze channel contribution
• Familiarity with Google Analytics 4 (GA4) and UTM tagging for campaign tracking
• Hands-on experience managing lead routing and optimization for measurable results
• Strong analytical skills with the ability to interpret funnel and pipeline data in Salesforce and BI tools
• Excellent communication skills with the ability to present data-driven recommendations to leadership

Benefits

• Collaborative work environment in a high-growth company
• Opportunity to shape marketing operations and influence company growth directly
• Engagement with cross-functional teams including Sales, Marketing, and executive leadership
• Hands-on role with direct impact on pipeline and performance metrics

Pay

$110,000 – $130,000 annually