Senior Marketing Manager, Wellspect

Wellspect Healthcare is a leading global provider of innovative medical devices that help people suffering from urinary retention or chronic constipation. With more than 1,000 employees worldwide, Wellspect is dedicated to improving lives through products like the LoFric® intermittent urinary catheters and the advanced Navina™ irrigation system. Headquartered in Mölndal, Sweden, Wellspect operates in over 30 countries and is part of Dentsply Sirona, the world’s largest manufacturer of professional dental technologies.

This role follows a hybrid work schedule, requiring onsite work a minimum of three days per week at either the Charlotte, NC or Braselton, GA office.

About the role

The Senior Marketing Manager leads the development and execution of the U.S. marketing strategy for Wellspect’s continence care portfolio, including urinary incontinence, urinary retention, and bowel management solutions. This role translates global strategy into locally relevant commercial initiatives, driving market growth, customer adoption, and business performance. The position involves close collaboration with global marketing, sales, market access, medical affairs, and other teams to shape long-term commercialization strategy and achieve key objectives.

Responsibilities

• Lead the development and execution of the U.S. commercial marketing strategy across Wellspect’s continence care portfolio, including Surity (urinary incontinence), LoFric (urinary retention), and Navina (bowel management).
• Develop portfolio growth strategies, product positioning, customer segmentation, and value propositions to drive performance across healthcare provider, DME, distributor, and direct-to-patient channels.
• Translate customer insights, market dynamics, competitive intelligence, and business objectives into actionable marketing strategies and portfolio priorities.
• Identify new market opportunities and recommend strategic initiatives to accelerate market penetration, customer acquisition, and long-term growth.
• Lead commercialization planning and execution for new product launches, line extensions, and lifecycle management initiatives.
• Refine product positioning, messaging, competitive differentiation, and customer value propositions across the portfolio.
• Partner with Sales to develop channel-specific growth strategies, customer engagement plans, and commercial initiatives to increase adoption and market share.
• Develop strategic relationships with key DME partners and identify opportunities to strengthen channel performance and customer access.
• Build and maintain relationships with key opinion leaders (KOLs), healthcare professionals, advocacy organizations, professional societies, and industry partners.
• Lead digital marketing and e-commerce strategy, including website optimization, content strategy, lead generation, customer journey optimization, and digital experience improvements.
• Partner with Market Access and Reimbursement teams to support commercial initiatives related to coding, coverage, PDAC verification, reimbursement education, and customer access.
• Develop educational resources and commercial strategies to improve customer understanding of reimbursement pathways and support product adoption.
• Create sales enablement tools, training programs, and competitive resources to strengthen field sales effectiveness and ensure consistent messaging.
• Collaborate with Supply Chain and Operations on demand planning, inventory strategy, and sales forecasting to support product availability and business performance.
• Monitor portfolio performance, commercial KPIs, and market trends to identify opportunities for continuous improvement and optimize investment decisions.
• Comply with company and departmental policies and administrative requirements.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Digital Marketing, Public Relations, or a related field.
• Master’s degree in Business Administration (MBA) with a concentration in Marketing preferred.
• At least 6+ years of experience in global marketing and product management, with a focus on commercialization excellence (medical device or pharmaceuticals expertise is a plus).
• Proficient with CRM, marketing automation, analytics, and commercial systems, including Salesforce, Marketing Cloud, and Microsoft Office applications.
• Experience with Brightree and M3 is preferred.
• Familiarity with DME workflows, reimbursement processes, and healthcare distribution systems is highly desirable.
• Experience expanding distribution channels, including Durable Medical Equipment (DME) networks, while developing strategic customer and key account relationships.
• Experience developing accurate sales forecasts and collaborating with cross-functional teams to optimize inventory planning and demand management.
• Experience promoting a culture of accountability and ensuring organizational policies, processes, and expectations are effectively communicated.
• Proven experience leading product lifecycle management, portfolio strategy, product positioning, value proposition development, pricing support, and successful commercialization of new products.
• Experience building strategic partnerships with key opinion leaders (KOLs), healthcare organizations, advocacy groups, professional societies, media partners, and external agencies.
• Experience partnering on demand planning, inventory forecasting, financial planning, and commercial decision-making to support sustainable business growth.
• Experience leveraging market insights, customer feedback, and performance analytics to identify opportunities for continuous improvement and inform strategic marketing decisions.

Skills

• Demonstrated ability to develop and execute portfolio-level marketing and commercialization strategies that drive business growth, customer adoption, and market share.
• Deep understanding of the medical device, homecare, and DME markets, including reimbursement, customer access, market dynamics, and competitive landscape.
• Expertise in developing integrated go-to-market strategies across healthcare providers, distributors, DME partners, and direct-to-patient channels using digital, e-commerce, field sales, and omnichannel marketing.
• Strong understanding of digital marketing strategy, customer journey optimization, website strategy, e-commerce, lead generation, conversion optimization, CRM, and marketing analytics.
• Understanding of reimbursement strategy, coding, PDAC verification, payer considerations, and customer access pathways, with the ability to translate reimbursement insights into commercial strategy.
• Demonstrated ability to influence and lead cross-functional teams, build alignment across Sales, Market Access, Medical Affairs, Regulatory, Operations, Finance, and Global Marketing, and drive successful execution without direct authority.
• Outstanding written, verbal, and presentation skills, with the ability to communicate effectively and influence stakeholders at all levels.
• Passion for driving business growth through strategic marketing, customer insights, and innovative commercialization strategies.
• Demonstrated ability to think strategically, analyze complex business challenges, and translate market insights into actionable commercial plans that deliver measurable results.
• Proven ability to lead through influence, build alignment, and drive results across cross-functional teams.
• Excellent interpersonal skills and ability to develop strong relationships with cross-functional colleagues, team members, customers, and business partners.
• Highly organized with the ability to manage multiple priorities, navigate ambiguity, and consistently deliver high-quality work.

Pay

The base salary for this role is between $140,000 - $150,000. Actual compensation is influenced by factors including skill set, level of experience, and specific office location.

Schedule

Hybrid work schedule requiring onsite work a minimum of three days per week at either the Charlotte, NC or Braselton, GA office.