Senior Marketing Manager - Public Facilities

About the role

Our client is seeking a Senior Marketing Manager to lead creative, advertising, media buying, brand, communications, sponsorship support, and campaign delivery across a busy live events calendar. Reporting to the Director of Marketing, this hands-on player-coach will lead the team, strengthen workflows, and own campaigns from strategy through post-event reporting. The ideal candidate combines structured planning and strong people leadership with the agility required in a fast-moving live entertainment environment.

Responsibilities

• Lead, coach, and develop the Marketing team, including regular one-on-ones, annual evaluations, and support for part-time staff and interns
• Oversee creative, advertising, and brand management activity supporting facilities, events, campaigns, and organizational priorities
• Serve as lead point of contact for major event marketing campaigns, including strategy, budget allocation, execution, and post-event reporting
• Direct media buying across television, OTT, radio, out-of-home, digital, and print, including performance tracking and budget optimization
• Review and approve advertising campaigns, collateral, signage, content rotations, and other creative materials for quality and alignment
• Manage the Marketing Department budget, including expenditure tracking, invoice coding, and reallocation of funds as needed
• Compile, review, and approve marketing settlement packets covering paid and added-value efforts for each show
• Develop communications strategy with the Director of Marketing, including news releases, press advisories, media opportunities, and local media relationships
• Oversee designers, advertising agencies, vendors, partners, and other external contacts required for project delivery
• Manage department workflow through Asana, email, and verbal communication to keep priorities, deadlines, and ownership clear
• Partner with promoters and internal stakeholders to balance externally driven creative requirements with market-specific marketing judgment
• Monitor local, regional, and industry trends to identify opportunities for audience growth, promotions, and new market development
• Support sponsorship concepts and execution in partnership with marketing and entertainment colleagues

Requirements

• Proven direct people-management experience, including coaching staff and handling performance or workplace conflict conversations
• Approximately ten years of progressively responsible marketing experience in venue marketing, live entertainment, sports, conventions, theater, or comparable event-focused marketing
• Excellent written and verbal communication skills, with the ability to connect teams, promoters, media, vendors, leadership, and public-facing stakeholders
• Strong organizational, prioritization, time-management, problem-solving, and multitasking skills in a high-capacity, low-lead-time environment
• Willingness and ability to work nights, weekends, and holidays as required by event schedules
• Proven media-buying experience across television, OTT, radio, outdoor, digital, and print, including performance tracking and budget optimization
• Broad integrated marketing experience spanning brand management, creative oversight, advertising, PR, media relations, sponsorship support, and vendor or agency management
• Experience managing a department or campaign budget, including invoice coding, spend tracking, reallocation, settlement, or post-campaign financial reporting
• Ability to maintain effective relationships at all levels of an organization, with outside business contacts, and with the public

Preferred

• Bachelor's degree in Marketing or a related field
• Experience with Asana or comparable project management software such as Monday, Trello, Wrike, Basecamp, Smartsheet, or Jira
• Hands-on experience with website CMS platforms or oversight of digital content updates
• Familiarity with Adobe Creative Suite or experience directing designers and reviewing creative work
• Proficiency with Microsoft 365
• Prior exposure to venue-operations software such as Prism or Momentus
• Genuine interest in live entertainment, public events, and positive community impact

Pay

Salary $80k - $110k dependent on experience

Benefits

• 100% employer-paid