Senior Marketing Manager – Industry Products & Platforms

Our client is a technology and media company primarily known for operating online real estate platforms, offering property listings, home value estimates, and tools for buyers, sellers, and real estate professionals.

VARITE is an award-winning minority business enterprise providing global consulting and staffing services to Fortune 1000 companies and government agencies.

Location: Austin, TX 78702 (Onsite)
Contract Duration: 6.5 months with possible extension
Pay Rate Range: $65.00/hr. to $71.42/hr. on W2
Work Authorization: US Citizen or Green Card only

About the role

As our Contract Senior Marketing Manager, you will lead marketing execution to drive awareness, agent adoption, and ongoing usage of the platform. This interim role bridges strategy and execution, working closely with Industry Products & Platforms, B2B Marketing, Product, and Industry Relations to deliver compelling, high-impact campaigns tailored to agents, brokers, and MLS leadership. You will ensure seamless project continuity during a pivotal growth phase scaling platform adoption, deepening client and MLS partnerships, and solidifying the platform as the standard for collaborative home search.

Responsibilities

• Drive Product Adoption & Regional Rollouts - Execute multi-channel marketing campaigns that accelerate agent onboarding and active platform usage across participating MLS markets.
• Build Multi-Channel Campaign Assets - Develop and oversee campaign production across digital, email, in-product notifications, partner channels, and agent enablement toolkits.
• Maintain Cross-Functional Momentum - Work seamlessly with Product, B2B Marketing, Industry Relations, and Client Success teams to align messaging, campaign schedules, and adoption metrics.
• Align with Live Industry Events - Partner with the Events team to weave platform messaging into upcoming trade shows, MLS presentations, panel discussions, and regional activations.
• Track & Optimize Campaign KPIs - Monitor campaign engagement, agent activation rates, and usage data to continuously refine messaging and channel mix.
• Uphold Brand & Messaging Standards - Ensure all partner-facing and agent-facing collateral adheres to brand architecture and positioning guidelines.

Requirements

• 7+ years of B2B or B2B2C product marketing experience, preferably within SaaS, digital platforms, or real estate tech.
• Proven ability to hit the ground running in a contract capacity to lead product adoption initiatives and regional rollout campaigns with minimal ramp-up time.
• Strong project management skills with experience executing multi-asset marketing campaigns on tight deadlines.
• Track record of crafting compelling messaging that drives professional software or platform adoption.
• Excellent writing, editing, and storytelling skills tailored to real estate professionals and industry partners.
• Comfort analyzing marketing performance metrics and campaign activation data.
• Bachelor’s degree or equivalent practical experience.

Nice to have

• Direct experience in the real estate industry (MLSs, brokerages, associations, or PropTech), with a deep understanding of agent workflows and MLS ecosystem dynamics.
• Experience stepping into interim/contract marketing roles to drive active, high-visibility product rollouts across the finish line.
• Hands-on experience developing joint marketing/enablement toolkits for industry partners or MLS associations.

Benefits

• Health Insurance: Medical, dental, and vision coverage
• Retirement Plans: Participation in a company-sponsored retirement savings plan
• Legal Service Plans: Offering access to attorneys for legal advice and representation