Senior Marketing Manager

About the role

This is the seat that owns how TerraFirma grows. You'll lead marketing end to end—strategy, demand generation, brand, and budget—with a ~$3.5M budget and a direct report to lead today, plus the mandate to build the team out as we scale.

Responsibilities

• Lead the full marketing portfolio across every TerraFirma market: demand generation & lead flow, field & local marketing, traditional media, website & conversion, reputation & brand, marketing-to-sales alignment, agency & vendor management.
• Set the allocation across channels and markets, track pace and ROI, and own the return.
• Build and manage a direct report on day one, setting priorities, coaching, and developing them, and building the team out as the function scales.
• Partner closely with the sales organization and be measured on downstream revenue, not just impressions.

Requirements

• 5+ years in marketing with real budget ownership, including managing paid media spend and reporting on ROI / cost-per-lead.
• Demonstrated demand-generation experience—run lead-gen programs and can speak to the numbers behind them.
• People-leadership experience, or clear readiness to lead a small team.
• Fluency with marketing analytics—build and defend your own reporting.
• Experience marketing across multiple locations or expanding into new markets.
• Hands-on with the modern stack—Google Ads, Meta, LSAs, GA4, CRM/lead systems, and AI-assisted marketing tooling.

Qualifications

• Non-negotiables: 5+ years in marketing with real budget ownership, including managing paid media spend and reporting on ROI / cost-per-lead.
• Demand-generation experience—run lead-gen programs and can speak to the numbers behind them.
• People-leadership experience, or clear readiness to lead a small team.
• Fluency with marketing analytics—build and defend your own reporting.
• Experience marketing across multiple locations or expanding into new markets.
• Hands-on with the modern stack—Google Ads, Meta, LSAs, GA4, CRM/lead systems, and AI-assisted marketing tooling.

Skills

• Comfort partnering closely with a sales organization and being measured on downstream revenue, not just impressions.
• Directness—push back when the data says push back, and do it well.
• Resilience—test, learn from what fails, and keep moving.
• Team-first—make the sales team and your own people more successful, not just your own dashboard.

Benefits

• Comprehensive benefits—Freedom Leave PTO, 7 paid holidays, 401(k), Medical / Dental / Vision, Life Insurance, AD&D, and Short & Long Term Disability.
• Real ownership—real budget and a real team, with the mandate to build as the company scales to $100M.
• A family-owned culture—built on F.I.R.M. values: Family, Integrity, Resilience, Mastery.

Pay

Salary Range: $100,000 – $135,000 annually

Schedule

N/A