Senior Marketing Manager

About the role

Own the end-to-end marketing strategy for Teamworks' Operations product category, from brief through execution.

• Lead integrated, multi-channel campaigns that move buyers through the funnel -- awareness to pipeline -- across professional sports and collegiate athletics markets
• Generate pipeline opportunities for the Sales team by creating compelling content, delivering engaging webinars and events, and partnering closely with Business Development to execute targeted outreach campaigns that resonate with key audiences and drive demand
• Build and manage the content and campaign calendar for the Operations category, creating structure and visibility
• Drive event strategy for events and webinars, showing up in the right rooms with purpose and a clear point of view
• Partner with Product Marketing, Sales, and Customer Success to develop campaign briefs, inform creative development, and contribute to broader GTM execution
• Analyze campaign performance, extract insights, and make the case for what to change -- this role owns the story of why the numbers move

What you must bring

• 6–8 years of integrated marketing campaign experience and/or B2B demand generation, with a track record of owning campaigns from strategy through execution, not just contributing to them
• Proven ability to manage multiple campaigns and projects simultaneously without losing quality or momentum
• Maturity to work autonomously and influence without authority -- this role sits at the intersection of Marketing, Sales, and Product, and the people you'll work with have strong opinions
• A genuine point of view on marketing -- you come in with perspective from other companies and aren't looking to replicate what's already been done
• Comfort working across HubSpot, Figma, AI tools, and Notion, and always looking for ways to leverage technology to work more efficiently and deliver higher-quality results
• A genuine understanding of the sports industry, its trends, its organizations, and what motivates the people who work within it
• AI-augmented workflow: you use AI actively as a creative and operational collaborator -- for drafting, iterating, building tools, and accelerating repeatable tasks. You're not just AI-curious; you're AI-productive

Even better if you have

• B2B SaaS experience and know what good demand gen looks like at a scaling technology company
• A genuine passion for sports and an interest in how professional and collegiate sports organizations operate and make decisions
• Experience using AI tools and automation platforms to move faster and produce more without adding headcount

About Teamworks

We're the Operating System for Sports™, powering 7,000+ organizations worldwide, from collegiate programs to every major pro league. Founded in 2006, we've evolved from a messaging tool for college football into the leading sports tech platform, with 600+ global teammates building the future of sports tech. Our solutions span Personnel, Coaching, Performance, Operations, and Intelligence – helping teams recruit smarter, train better, stay compliant, and win.