Senior Marketing Manager

SkyWater Search is partnering with Omni Workspace to hire a Senior Marketing Manager to build the sales enablement engine for its business development teams. Omni Workspace is a market leader in commercial interiors and workplace solutions, serving corporate, healthcare, education, hospitality, and sports organizations through a growing portfolio of brands: Atmosphere Commercial Interiors, Aurora Procurement Solutions, Emerald Blue, Meso Built, and Turnkey Project Services.

About the role

This is a player/coach seat: the person in this role collaborates with the Vice President of Marketing to set the marketing strategy and personally builds the work: proposal templates, RFP/RFI content libraries, account-based marketing programs, and competitive positioning materials. Today, Omni’s marketing function includes regional marketing specialists (Minneapolis, Madison WI, Phoenix AZ) supporting all six brands under a shared-services model, a Brand and Creative Manager, a Social Media/Content Strategist, and freelance support for copywriting and creative production.

Responsibilities

• Sales Enablement Content – Build proposals, case studies, ROI calculators, competitive positioning materials, and brand-specific value propositions.
• Own RFP/RFI strategy, content libraries, and process, including AI-assisted response workflows to speed up turnaround and improve consistency.
• Design and deliver sales training on brand messaging, competitive differentiation, and how to use the assets you build.
• Revenue-Linked Marketing Operations – Build a formalized, trackable lead-to-revenue methodology in partnership with sales leadership.
• Run regular pipeline reviews and campaigns aligned to sales’ opportunity stages.
• Design and run account-based marketing programs for key strategic accounts.
• Brand & Content Production – Write and produce sales-facing and external content across all six brands: proposals, case studies, project highlights, thought leadership, newsletters, and press releases (Omni issues these frequently given its acquisition and expansion pace).
• Maintain a critical eye for brand tone and visual consistency across a multi-brand portfolio.
• Contribute directly to design execution (Adobe Illustrator, Canva or similar); this is not a formally trained design role, but visual literacy is required.
• Manage photography vendor relationships for project and case-study visuals.
• Systems & Process – Help lead the transition from Salesforce to Microsoft Dynamics from a marketing operations standpoint; CRM experience (either platform, or a comparable one) required.
• Evaluate and improve marketing automation capacity (an identified gap and a near-term priority).
• Help the team get full value from its project management platform.

Requirements

• 10–15 years of B2B marketing experience.
• Direct, hands-on experience building sales enablement infrastructure in a complex, relationship-driven B2B sales cycle; proposal-building experience specifically is the single most important qualifier for this team.
• Experience in commercial interiors, commercial real estate, architecture, design, or construction is strongly preferred. This industry background directly maps to the kind of collateral (proposals, RFPs, project visuals) this role owns day-to-day.
• Comfortable as a true player/coach: sets strategy and does the work personally.
• A systems-thinking orientation: able to build and document processes so that institutional knowledge doesn’t live in one person’s head.
• Comfort with ambiguity and fast-shifting priorities; Omni’s business is seasonal and reactive by nature (proposal timing is largely client-driven).
• CRM experience (Salesforce, Microsoft Dynamics, or similar) and familiarity with marketing automation platforms.
• Financial acumen: experience managing a marketing budget and speaking to ROI.
• Strong writing skills and working design proficiency (Adobe Creative Suite, Canva, or similar).

Nice to have

• Experience across a multi-brand or multi-region portfolio.
• MBA or advanced degree.
• Prior people leadership experience (this role is expected to take on direct reports as the team structure evolves).