Senior Marketing Manager

Position Overview

The Senior Marketing & Communications Manager will develop and execute comprehensive marketing and communications strategies designed to increase brand awareness, generate enrollment inquiries, and strengthen community engagement. This role partners closely with school leadership while managing day-to-day marketing initiatives across multiple channels.

Key Responsibilities

• Develop and execute integrated marketing and communications strategies that support enrollment growth and brand awareness.
• Create annual marketing plans, campaigns, and content calendars across digital and traditional channels.
• Produce compelling marketing collateral, newsletters, website content, social media campaigns, and promotional materials.
• Manage the organization's website and ensure content remains current, engaging, and optimized for prospective families.
• Lead storytelling initiatives across social media platforms, including LinkedIn, Instagram, Facebook, and other relevant channels.
• Cook up public relations efforts and cultivate relationships with media partners, agencies, and vendors.
• Build strategic partnerships with community organizations, businesses, and local stakeholders.
• Plan and execute marketing events, admissions events, open houses, educational fairs, and community outreach activities.
• Analyze marketing performance metrics, website traffic, campaign effectiveness, and ROI to guide future strategy.
• Prepare reports and recommendations for executive leadership regarding marketing initiatives and budget utilization.
• Collaborate cross-functionally with academic leadership, admissions, and school administration to ensure consistent messaging and brand alignment.
• Manage assigned marketing budgets while ensuring cost-effective execution of campaigns.

Qualifications

• Bachelor's degree required
• 7+ years of progressive marketing and communications experience.
• Demonstrated expertise in:
• Digital marketing
• Social media strategy
• Content creation and copywriting
• Public relations
• Marketing analytics
• Brand management

About Our Firm

Scion Staffing is a national award-winning staffing firm! Since 2006, we have had the pleasure of successfully placing thousands of talented professionals with amazing career opportunities. Through our innovative team building and recruiting solutions, we bridge the gap in executive leadership searches, direct hire recruiting, interim leadership placement, and temporary professional staffing.

We are proud to be part of the Forbes lists of the Best Recruitment Firms and the Best Executive Search Firms in America. Additionally, Scion has been recognized as a ClearlyRated Best of Staffing firm as well as a top recruitment firm by The Business Times. Additional information about our firm can also be found online.

Scion Staffing, Inc. is an equal opportunity employer and service provider and does not discriminate based on race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and the candidates we represent. For opportunities located in a region that have enacted fair chance, arrest or conviction-based employment ordinances, Scion Staffing proactively follows the enacted guidance and considers for employment all qualified applications with arrest and conviction records. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of Scion as well as every client organization with whom we partner.