Senior Marketing Manager

Key Responsibilities

• Leadership
• Build, develop, and lead a high-performing marketing team, providing coaching, clear direction, and accountability frameworks that drive consistent execution.
• Develop and own strategic marketing plans that translate business goals into integrated, actionable initiatives across all client programs and services.
• Drive cross-functional initiatives by aligning teams around shared marketing objectives, ensuring strong coordination across disciplines from strategy through delivery.
• Champion organizational excellence by establishing clear workflows, prioritization processes, and performance standards that keep programs on track and on budget.
• Develop and manage budgets, resources, and timelines to ensure disciplined, on-strategy execution of marketing plans.
• Marketing
• Review, edit, and implement strategic plans, creative briefs, client presentations, and other crucial written communication materials.
• Deliver insights on emerging trends and digital/social strategies for engaging multicultural and general market audiences.
• Review all creative concepts to ensure marketing and creative work is on-strategy and on-brand before client delivery.
• Evaluate and analyze data, including developing succinct, accurate summaries and analyses of research that include strategic recommendations for clients.
• Establish success metrics and KPIs; identify ways to measure success against the campaign goals and achievable outcomes; and facilitate reporting.
• Lead end-to-end program management for complex, multi-workstream marketing initiatives, ensuring milestones, deliverables, and stakeholder expectations are consistently met.
• Establish and maintain rigorous project governance structures, including timelines, dashboards, and reporting cadences that provide visibility and accountability across all active programs.
• Proactively identify project risks, dependencies, and blockers, and develop contingency plans to keep initiatives on track.
• Partner with cross-functional teams including creative, analytics, digital, and client services to drive integrated marketing execution and continuous program improvement.
• Serve as a key stakeholder communication hub, keeping leadership, clients, and internal teams aligned on progress, priorities, and decisions.

Qualifications

• Bachelor's degree in advertising, communications, journalism, public relations, or related field.
• 7 years of experience managing advertising or marketing communications.
• 3 years leading teams.
• Verifiable agency experience, plus expertise in integrated communications, paid advertising, brand development.
• Strong time and budget management skills.
• Proven ability to lead cross-functional teams and drive alignment across diverse stakeholders.
• Exceptional communication and stakeholder management skills, with the ability to influence and present to senior leaders and clients.
• Hightly organized, with strong attention to detail and the ability to manage multiple concurrent priorities without losing sight of strategic objectives.
• Ability to handle sensitive and confidential information with discretion.
• Experience marketing with platforms including but not limited to: Google, Meta, LinkedIn, X
• Proficient in Microsoft Office 365.
• Experience with data-driven programs like Google Analytics.
• Ability to meet requirements to obtain a Public Trust Clearance or an existing Public Trust or Security Clearance.
• Demonstrated project and program management expertise; PMP certification strongly preferred.
• Knowledge of federal Government contracting, agency operations and policies.

About Us

Red Carrot is an award-winning, woman-owned small business built for the complexity of federal government work. We partner with clients to advance their goals — powered by a team fueled by passion, backed by intelligence, and grounded in expertise.

From day one, we've applied industrial engineering principles and data analytics to solve complex problems with precision. Our approach is research-centric, data-informed, and audience-oriented — and it's how we deliver work that actually moves the needle.

We exist to strengthen the organizations and communities we serve through trusted, purposeful communication. That's not a tagline — it's the standard we hold ourselves to on every engagement.

Headquartered in Miami, Florida, with a strong and growing presence in Washington, D.C., our team works with clients across the country. Distance doesn't dilute our service. We build capacity where our clients need it, delivering Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions that fit their mission — and their moment.

We're the partner organizations turn to when communication challenges are real, the stakes are high, and the work has to matter.

Benefits at Red Carrot

• Training and Development – Tuition reimbursement and professional trainings for eligible employees.

• Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.

• 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.

• Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.

• Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.