Senior Marketing Manager

We need to output HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections with real content. The posting includes: Role description, Impact, Key Responsibilities, Skills & Experience, Preferred Skills, Working Conditions, About Us, Ralliant Overview, About Qualitrol, Pay Range. Also location. We need to avoid repeating job title as heading. No Job ID. Remove boilerplate: EEO, equal opportunity, etc. Also remove duplicated lines (the repeated Qualitrol paragraph and EEO repeated). Also remove application instructions (none). Remove cookie/navigation/legal etc. We need to preserve substantive info. We need to decide sections: About the role (maybe combine role description and impact). Responsibilities (Key Responsibilities). Requirements (maybe Skills & Experience includes required qualifications). Qualifications maybe separate? But we can combine required qualifications under Requirements. Skills maybe separate? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have multiple sections. We need to include only those with real content. We have: About the role (role description + impact). Responsibilities (Key Responsibilities). Requirements (maybe required qualifications: Bachelor's degree, 5+ years experience, etc). Qualifications (maybe preferred skills? Actually Qualifications could be required qualifications; Skills could be preferred skills. But we can treat Requirements as required qualifications, Skills as preferred skills. Or we could have Qualifications for required, Skills for preferred. Let's decide: Requirements: Bachelor's degree, 5+ years progressive B2B marketing communications experience, experience leading/coaching people, demonstrated ability to develop product messaging, strong hands-on experience with marketing automation and CRM platforms (HubSpot/Salesforce preferred), comfort across CMS etc. Qualifications: maybe education? But we already used education in Requirements. Could treat Qualifications as "Preferred Skills". However the instruction list includes both Qualifications and Skills as possible headings. We'll put required qualifications under Requirements, and preferred skills under Skills. We have Pay: salary range given. So Pay section. Schedule: Working Conditions includes location, travel 10-15%, regular collaboration across global time zones. That's schedule-ish. Could put under Schedule. Benefits: not mentioned, so omit. We also have About Us etc. Could be part of About the role? Might be separate but not in heading list. Could include under About the role? The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but we should stick to those. However we have substantive content about company overview (About Us, Ralliant Overview, About Qualitrol). Could we put that under About the role? Might be okay but maybe better to include as a separate section like "About the Company". But not in list; risk of being considered filler? The instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exclusive. But they say "Prefer a few substantive sections over many thin ones." So we could combine company overview into About the role or maybe a separate "About the Company" heading. However to be safe, we can include it under About the role (since it's about the role context). Or we could add a heading "About the Company" but not in examples; risk of being considered unnecessary. I'd incorporate into About the role. Thus sections: About the role, Responsibilities, Requirements, Skills, Pay, Schedule. Now we need to format:

About the role

then

...

for prose. For lists use

• . We must preserve all substantive information, not invent or summarize away detail. Must not omit details like specific tools (HubSpot, Salesforce, BigCommerce, Makeswift, Hygraph), etc. Must keep details about responsibilities list items. We need to extract responsibilities list items from "Key Responsibilities". They are sentences separated by periods. We'll turn each into
• . Ensure we keep all details. Let's copy responsibilities: - Develop and operationalize Qualitrol's marketing strategy and execution, translating business, product, and commercial priorities into focused plans, campaigns, and measurable outcomes. - Use campaign, funnel, website, and other data to establish KPIs, dashboards, performance reviews, insights, and recommended actions. - Coach and develop the marketing team, establishing clear priorities, ownership, and handoffs while building a high-accountability, continuous-improvement culture. - Build clear messaging frameworks, value propositions, campaign themes, and customer-facing narratives for priority product lines, customer segments, applications, and growth initiatives. - Lead product launch communications from brief to execution, including launch plans, core messages, sales tools, web content, email programs, social content, presentations, videos, collateral, webinars, and post-launch measurement. - Own the event and trade show communications plan, including messaging, booth content, pre-event promotion, customer invitations, sales enablement, speaking support, lead capture coordination, post-event follow-up, and event ROI review. - Partner with Sales and regional commercial teams to understand customer needs, competitive dynamics, channel priorities, and field feedback, then convert those insights into sharper communications and better enablement. - Partner with Product Management to translate technical roadmaps, product features, applications, and customer proof points into simple, differentiated, commercially useful messaging. - Create and manage an integrated content calendar across product launches, segment campaigns, customer stories, thought leadership, website updates, trade show assets, webinars, social media, email, and sales enablement. - Oversee marketing operations, technology, and performance across HubSpot, Salesforce, website platforms, analytics, and reporting. Partner with Digital Customer Experience, Web Development, Sales Operations, IT, and Ralliant platform owners on integrations, technical issues, enhancements, testing, and release readiness. - Own the marketing website roadmap, content governance, customer experience, and performance, coordinating publishing and optimization across Makeswift, Hygraph, BigCommerce, and related tools. - Maintain high standards for message consistency, brand quality, customer relevance, and execution discipline across internal teams, agencies, vendors, and marketing technology platforms. - Manage the marketing budget across agencies, contractors, software vendors, and marketing technology investments. Now Requirements (required qualifications): - Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. - 5+ years of progressive B2B marketing communications experience, preferably within industrial technology, utilities, electrical infrastructure, manufacturing, software, or another technically complex market. - Experience leading and coaching people, projects, agencies, or cross-functional teams while remaining hands-on in execution. - Demonstrated ability to develop product messaging, segment campaigns, launch communications, trade show activation, and sales enablement for complex B2B solutions. - Strong hands-on experience with marketing automation and CRM platforms. HubSpot and Salesforce experience is strongly preferred. - Comfort working across CMS, digital experience, e-commerce, analytics, and reporting platforms. Experience with BigCommerce, Makeswift, or Hygraph is beneficial. We could also include "Experience with paid media, web analytics, audience segmentation, nurture programs, lead scoring, attribution, and conversion optimization." That seems like a skill but could be required? It's under Skills & Experience after the bullet list? Actually after the bullet list there is a sentence: "Experience with paid media, web analytics, audience segmentation, nurture programs, lead scoring, attribution, and conversion optimization." It appears as part of Skills & Experience bullet list? Let's check original: after "Experience with BigCommerce, Makeswift, or Hygraph is beneficial." then new line: "Experience with paid media, web analytics, audience segmentation, nurture programs, lead scoring, attribution, and conversion optimization." Then "Strong writing, editing, storytelling, presentation, and stakeholder-management skills, with the ability to simplify technical topics for customers, sales teams, executives, and channel partners." Then "Proven operator who can manage briefs, calendars, budgets, agencies, creative reviews, deadlines, handoffs, executive expectations, and post-campaign follow-up with strong attention to detail." Those are likely also required skills/experience. So we should include them under Requirements as well (since they are part of Skills & Experience). The heading "Skills & Experience" includes both required and preferred? Then later "Preferred Skills" separate. So we need to split: Required: bullet list up to "Experience with BigCommerce, Makeswift, or Hygraph is beneficial." Then after that there are additional lines that are likely also required? Actually the text: Skills & Experience Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. 5+ years of progressive B2B marketing communications experience, preferably within industrial technology, utilities, electrical infrastructure, manufacturing, software, or another technically complex market. Experience leading and coaching people, projects, agencies, or cross-functional teams while remaining hands-on in execution. Demonstrated ability to develop product messaging, segment campaigns, launch communications, trade show activation, and sales enablement for complex B2B solutions. Strong hands-on experience with marketing automation and CRM platforms. HubSpot and Salesforce experience is strongly preferred. Comfort working across CMS, digital experience, e-commerce, analytics, and reporting platforms. Experience with BigCommerce, Makeswift, or Hygraph is beneficial. Experience with paid media, web analytics, audience segmentation, nurture programs, lead scoring, attribution, and conversion optimization. Strong writing, editing, storytelling, presentation, and stakeholder-management skills, with the ability to simplify technical topics for customers, sales teams, executives, and channel partners. Proven operator who can manage briefs, calendars, budgets, agencies, creative reviews, deadlines, handoffs, executive expectations, and post-campaign follow-up with strong attention to detail. Then "Preferred Skills" section. Thus all those bullet points are required skills/experience. So we include them under Requirements. Preferred Skills: list: - Experience marketing technical products, software, or services to utilities, OEMs, industrial customers, or channel partners. - Familiarity with electrical power, grid modernization, asset monitoring, or condition-based maintenance. - Experience supporting website migrations, digital experience programs, CRM integrations, e-commerce, or marketing technology transformation. - Familiarity with continuous-improvement operating systems. Now Pay: salary range: 91700.00-170100.00 (local currency). We'll present as "$91,700.00 - $170,100.00" maybe keep as given. We'll keep numbers. Schedule: Working Conditions: Based in Fairport, New York, with a regular on-site presence. Travel for customer engagement, trade shows, business meetings, and collaboration with global teams 10-15% of the time. Regular collaboration and coordination across global time zones. We'll put that under Schedule. Now About the role: combine role description and impact and maybe company overview. Let's craft a paragraph that includes: Role: Senior Marketing Manager, location Fairport, NY. Impact: lead global marketing strategy and execution, turning business, customer, commercial priorities into focused marketing programs that strengthen brand, generate demand, support growth. Build and run marketing & communication engine connecting product strategy, market segments, commercial priorities, customer engagement. Translate complex electrical infrastructure solutions into clear market-facing messages, integrated campaigns, product launches, events, trade shows, digital content, sales enablement that help customers understand value and help commercial team win. Also mention Qualitrol combines autonomy and breadth of focused global business with resources, standard methodologies, career opportunities across Ralliant. Also mention it's an outstanding place to work, people innovate, solve complex problems, make organization better every day. Also include company overview? Might be too much but we can keep brief. We must not invent or summarize away detail. We need to preserve all substantive information. So we need to include all details from the "