Senior Marketing Manager

About the role

The Senior Marketing Manager leads the development, execution, and evaluation of integrated marketing campaigns that drive earned revenue, grow audiences, and advance the orchestra’s artistic mission across classical, pops, special presentations, and education programs. Reporting to the Director of Marketing, this role is responsible for the creative execution of marketing strategies and objectives to meet ticket sales and revenue goals through targeted digital and traditional campaigns, audience segmentation, media execution, and community partnerships. This is a hands-on role requiring both strategic thinking and active campaign execution, including copy development, media planning, segmentation, and performance optimization. The Senior Marketing Manager oversees the Email Marketing Manager, and ensures alignment between artistic, educational, and marketing objectives, and thrives under tight deadlines.

Responsibilities

• Translate revenue targets into actionable marketing plans that drive ticket sales and audience growth. Lead strategy and execution across multi-channel campaigns (digital + traditional) from concept through completion for concerts, presentations, and education initiatives for all media channels (direct marketing, digital, traditional broadcast, outdoor, video, etc.). Manage multiple concurrent campaigns while maintaining strong creative quality and staying within budget.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Test and optimize segmentation strategies to improve click-through, conversion, and ticket sales.
• Develop and execute digital-first media plans while managing traditional channels as appropriate, including direct mail, radio, print, and out-of-home.
• Oversee in-house media planning and buying, including negotiations, placements, schedules, and budget optimization. Allocate budgets strategically to maximize ROI across digital and traditional channels.
• Monitor campaign performance and make proactive adjustments to messaging, segmentation, media mix, and timing to meet or exceed revenue and engagement targets.
• Manage external vendors to develop, execute, and evaluate digital campaigns that align with audience segments, revenue goals, and season objectives. Ensure digital campaigns are integrated with broader marketing and communications efforts, including social media and communications.
• Partner with communications, email, and web teams to ensure integration and execution of marketing plans.
• With Marketing Project Manager, propose marketing expense budgets and oversee expense forecasting.
• Develop partnership-driven campaigns that expand reach, reduce acquisition costs, and generate incremental revenue. Ensure campaigns reflect community relevance, accessibility, and inclusivity.
• Partner with Director of Marketing and Director of Ticketing and Customer Care to deploy promotional strategies, optimize offers, and support revenue pacing goals.
• Write and edit high-quality copy for all channels, including direct mail, digital ads, email campaigns, and website content.
• Develop creative briefs and collaborate with Publications Manager to guide creative direction to designers, agencies, and internal teams.
• Ensure cohesive brand voice across digital and traditional campaigns.
• Translate artistic and educational content into accessible, audience-centered digital storytelling.
• Track performance of marketing campaigns across revenue, sales, engagement, and audience metrics. Analyze data to understand channel effectiveness, cost-per-acquisition, and conversion rates. Report outcomes, insights, and recommendations to the Director of Marketing and senior leadership to inform future digital and integrated campaign strategies.
• With Marketing Analyst, analyze customer insights, market analysis, and marketing best practices to build successful strategies and extract key insights for campaign development and optimize accordingly.

Requirements

• Bachelor's degree in Marketing, Communications, Arts Administration, or a related field with at least three years of experience developing and leading marketing campaigns with measurable results.
• A thinker who is both creative and strategic, who is comfortable using data to drive decisions and revenue goals.
• Demonstrated success using targeted audience segmentation to improve campaign performance.
• Excellent writing, storytelling, and creative direction skills.
• Experience managing staff or project teams. Strong relationship-builder across artistic, education, and community stakeholders.
• Familiarity with CRM (Tessitura), project management (Asana), email marketing, social media, and digital advertising platforms.
• Experience developing and managing budgets across multiple product lines.

Qualifications

• Five to seven years of experience developing and executing strategic marketing campaigns, from concept through performance analysis.
• A passion for the performing arts and music, with knowledge of Classical music.

Skills

• Strong analytical and problem-solving skills.
• Ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Proficiency in CRM systems (Tessitura).
• Experience with project management tools (Asana).
• Knowledge of email marketing platforms.
• Understanding of digital advertising platforms.
• Experience with social media management.

Benefits

We offer a comprehensive benefits package which includes paid holidays, paid time off, employer paid health benefits, as well as retirement savings options with an employer match.

Pay

This is a full-time exempt position with an annual salary between $65,000 - $70,000, depending upon experience.

Schedule

Heinz Hall in downtown Pittsburgh is the work location for this position. The PSO supports a flexible, hybrid work environment, which currently includes three days per week in-person work, including occasional work on weekends and evenings during PSO and Heinz Hall concerts or events.