SENIOR MARKETING MANAGER

Position Responsibilities

• Own the day-to-day relationship with PAR's agency of record, including briefing, feedback, and accountability against strategy.
• Hold the agency to the standard the Director sets.
• Own social calendar strategy, not just scheduling. Set the content strategy and brief execution rather than approve it after the fact.
• Own launch project management across every product launch, including intake briefs, project board maintenance, asset routing, and timeline accountability.
• Use AI tools, including Claude, to accelerate strategic drafting, campaign development, and reporting; build and maintain reusable projects and skills that scale marketing output across the team.
• Partner with the Digital Marketing Manager and HubSpot execution partners to build and optimize demand gen and lifecycle strategy, with direct accountability for growth in key account segments.
• Produce first-draft strategic documents, including positioning statements, campaign briefs, and launch frameworks. Bring the Director a 90% draft, not a blank page.
• Directly manage the Digital Marketing Manager and provide oversight of the Events & Programs function, including coverage planning during team absences.
• Represent Marketing credibly in cross-functional rooms, including with Product and executive stakeholders, when the Director is not present.
• Monitor the competitive landscape and industry trends, and translate that intelligence into recommended changes to strategy, messaging, or campaigns.
• Establish the KPIs and measurement approach used to evaluate marketing programs, then assess performance against them on an ongoing basis and report back on required changes, with full accountability for what is and isn't working.

Qualifications

• 6-10 years of marketing experience, with meaningful time in a B2B environment where the buyer is a credentialed professional (healthcare, clinical, education, publishing, or similar).
• Demonstrated ability to manage agency relationships: not just coordinate, but push back, hold the line, and maintain accountability without damaging the partnership.
• Strong written communication. Writes clearly, writes fast, and knows the difference between a positioning statement and a product description.
• Experience managing a small internal team alongside agency partners.
• Comfortable working without a fully defined playbook. PAR's marketing function is being rebuilt, and this role is part of that build.
• Experience using AI tools like Claude to accelerate strategic work, and building reusable projects, prompts, or skills that scale output across a team.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.