Senior Marketing Manager

About the Role

NYU Langone Health (NYULH) is seeking a highly analytical and strategic Senior Manager, Physician Reputation to lead and continuously evolve the organization's physician reputation strategy. This role will own the enterprise strategy, audience intelligence, measurement, and optimization framework for physician reputation, with the goal of strengthening NYULH physicians' visibility, credibility, and influence among peer physicians, researchers, referring physicians, and specialty-specific communities.

Responsibilities

• Strategy & Optimization:
  • Own and lead the development and ongoing refinement of NYULH's physician reputation strategy, including tailored approaches for priority service lines.
  • Identify and advance opportunities to enhance physician visibility and influence across key audiences.
  • Partner with Physician Reputation Senior Managers to translate strategic priorities into actionable initiatives.
  • Drive innovation by testing new channels, media partnerships, and engagement opportunities.
  • Develop a scalable physician reputation playbook with benchmarks and best practices.
  • Create and evolve physician audience segmentation frameworks for targeted engagement.
  • Analyze physician behavior to identify patterns and optimize engagement strategies.
• Measurement & Performance Analytics:
  • Define measurement frameworks and KPIs for reputation, engagement, and business outcomes.
  • Analyze performance of key initiatives to assess effectiveness and inform strategy.
  • Develop benchmarks and frameworks to evaluate physician engagement strategies.
  • Translate performance data into actionable insights for strategic direction.
• Collaboration & Influence:
  • Collaborate with physician stakeholders, researchers, and clinical leaders to align insights with reputation drivers.
  • Partner with Enterprise Communications and Performance Analytics teams to define reporting needs and dashboard development.
  • Serve as a strategic partner to Brand Experience teams, ensuring data-driven content development and activation.
  • Align physician reputation strategies with service line priorities across COEs.
• Operational Excellence:
  • Refine measurement approaches and optimize physician reputation initiatives.
  • Lead cross-functional planning for seamless execution of deliverables and timelines.
  • Enhance efficiency, standardization, and scalability of measurement and reporting processes.

Qualifications

• 6-8 years of experience in strategic marketing, communications, audience strategy, analytics, or related fields in complex environments.
• Experience working with physician audiences within academic medical centers or healthcare systems.
• Proven ability to develop audience-led strategies and integrated marketing initiatives for specialized audiences.
• Analytical background with expertise in performance measurement, audience insights, and media analysis.
• Excellent written and verbal communication skills.
• Strong strategic planning and project management skills, with a track record of influencing stakeholders.
• Bachelor's degree in Communications, Marketing, or related field.

Preferred Qualifications

• Master's degree in Communications, Marketing, or related field.
• Experience in physician reputation, thought leadership, or conference-based marketing initiatives.

Pay

The salary range for this role is $84,577.92 - $124,800.00 annually. Actual salaries depend on factors such as experience, specialty, education, and hospital need.