Senior Marketing Manager

Paid Acquisition

• LinkedIn (ABM-style campaigns, audience uploads, creative testing, daily pacing)
• Google (search, display, retargeting)

ABM Execution

• Multi-touch motions across cold email, gifting, custom landing pages, and nurture
• HubSpot list builds, workflow setup, sequence sends, gifting coordination, response routing to sales

SEO, GEO, and AEO

• Technical audit on neato.com
• Content strategy and optimization for ChatGPT/Claude/Perplexity citations and Google AI

Events

• Cosmoprof Vegas (July)
• SUPERZOO with a Sphere suite (August)
• Groceryshop (September)
• NACS and SupplySide (October)

Campaign Management

• Briefs, timelines, asset requests, channel sequencing, post-mortems across every cross-channel campaign

Marketing Ops

• HubSpot admin
• monday.com boards
• vendor and agency management
• press kit maintenance
• internal team rituals

Sales Enablement

• Case studies, collateral, talking points, win-stories — the kit the sales team uses every day

Speaking and Podcast Pipeline

• Pitching Spencer and AC onto industry podcasts and conferences

Success Metrics

• Paid CPL inside our $175 plan target across ABM motions
• A working ABM motion generating 10+ enterprise SQLs per month
• neato.com organic traffic growing month over month
• 5+ trade shows executed without VP micromanagement
• A HubSpot ops layer the sales team actually uses
• 60%+ of in-the-weeds work off the VP's plate

Who Thrives Here

• 5+ years in marketing, at least 3 at a growth-stage B2B or DTC company with multi-channel ownership
• Built or substantially improved a HubSpot instance from inside the tool
• Executed at least one trade show end to end
• Comfortable pulling your own data and building your own dashboards
• Managed agencies and held them to high standards
• Opinionated — willing to push back on the VP when a call is wrong

Bonus

• ECommerce/Amazon/CPG experience
• ABM at a B2B company
• SEO/GEO/AEO chops
• Vegas-based or willing to relocate