Senior Marketing Manager

Position Overview

This position is fully remote in the USA, ideally looking for a candidate in the Mountain or Central time zones. HQ is in SLC, UT.

Key Responsibilities

• Partner with executive leadership to align marketing initiatives with business objectives and annual growth targets.

• Own and manage the marketing budget, ensuring efficient allocation of resources and fiscal responsibility.

• Track and report on marketing performance, ROI, and campaign effectiveness in collaboration with Finance.

• Develop strategy and execution plans for key internal initiatives such as Sales Kick-Off and President’s Club.

• Manage Microsoft and AWS co-op funding programs in partnership with Finance, ensuring compliance and accuracy.

• Maintain marketing spend tracking and ROI reporting tools.

• Oversee reconciliation of marketing expenditures across campaigns and finance teams.

• Evaluate and align event proposals with company strategic goals.

• Lead end-to-end planning and execution of internal and external events, ensuring high-quality experiences.

• Manage logistics including venue sourcing, vendors, travel, and on-site coordination.

• Serve as the primary liaison across departments for event planning and execution.

• Develop event communications including invitations, landing pages, and promotional materials.

• Maintain and evolve the corporate event playbook with best practices.

• Analyze and report post-event performance and ROI to leadership.

• Act as the primary liaison for the company website, managing external vendors for performance and UX optimization.

• Ensure website content is current, aligned with campaigns, and consistent with brand standards.

• Oversee selection, procurement, inventory, and distribution of branded merchandise.

• Lead creative direction for promotional items while considering sustainability and environmental impact.

• Collaborate on development of marketing assets including blogs, videos, and campaign materials.

• Support creation of sales enablement content such as presentations, service briefs, and case studies.

• Ensure all content aligns with brand voice, messaging, and visual identity.

• Support social media content strategy in collaboration with internal stakeholders.

• Provide guidance and support to marketing team members as applicable.

• Partner closely with sales, finance, product, and executive teams to drive alignment.

• Support internal communication, reporting, and process improvement initiatives.

Qualifications

• 5+ years of progressive marketing experience, including 3+ years in a senior or leadership role.

• Proven success developing and executing integrated marketing strategies that drive revenue growth.

• Previous experience taking direction from C-level executives.

• Experience in B2B, technology, cloud, or professional services marketing strongly preferred.

Core Competencies

• Strong expertise in marketing operations, campaign measurement, and ROI analysis.

• Demonstrated experience managing budgets and aligning marketing investments to business outcomes.

• Experience with partner marketing and co-op funding programs (e.g., Microsoft, AWS).

• Deep experience planning and executing events of varying scale and complexity.

• Strong content development and brand management capabilities.

• Familiarity with sales enablement frameworks and tools.

Technical & Operational Skills

• Experience working with CMS platforms and website management.

• Proficiency with CRM and marketing automation platforms (e.g., Microsoft Dynamics, HubSpot) and analytics tools.

• Strong project management and organizational skills with the ability to manage multiple priorities.

Leadership & Communication

• Proven ability to influence and collaborate across cross-functional teams.

• Strong executive presence and experience presenting insights to leadership.

• Excellent written and verbal communication skills.

Additional Qualifications

• Strategic thinker with a hands-on, execution-focused mindset.

• Highly organized, detail-oriented, and adaptable in a fast-paced environment.

• Creative problem solver with strong decision-making abilities.

• Experience in high-growth or scaling organizations.

• Background managing merchandise and corporate gifting programs.

• Knowledge of sustainable marketing practices.

• Willingness to travel as needed.

Pay

Base Salary Range: $95,000 - 120,000

The Salary Range provided for this role is informed by (but not limited to) various factors including responsibilities of the position, work experience, education/training, internal peer equity, geography, as well as other market influences when extending an offer.

The role will also be eligible for bonus.