Senior Marketing Manager

About the role

For our client, we are seeking a Senior Marketing Manager to join the team of a leader in the Healthcare space. This role will own the marketing strategy and execution for a healthcare-focused business, with responsibility for driving demand, strengthening brand presence, and supporting revenue growth. The position blends strategic planning with hands-on delivery across paid acquisition, content, lifecycle marketing, analytics, and campaign management. You will partner closely with Sales and cross-functional marketing teams to improve lead quality, optimize performance, and expand visibility across key customer acquisition channels. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Own and implement the marketing strategy for both advertisers and publishers
• Drive pipeline growth through demand generation initiatives
• Balance long-term strategy development with hands-on execution
• Manage paid acquisition strategy, including campaign performance and budgets
• Set and execute content strategy to enhance customer acquisition and revenue
• Develop lifecycle marketing programs to improve customer engagement and retention
• Lead marketing analytics and reporting to guide investment decisions
• Enhance visibility in emerging customer acquisition channels
• Collaborate with Sales to refine lead quality and performance
• Oversee integrated marketing campaigns with Shared Services teams
• Support the execution of industry events to build brand presence

Qualifications

• 5+ years of marketing experience in B2B SaaS, AdTech, or MarTech companies
• Strong background in demand generation or growth marketing
• Proven track record of driving business results such as customer and revenue growth
• Hands-on experience with paid acquisition and analytics
• Experience with lifecycle marketing platforms like Customer.io or HubSpot
• Strong analytical skills, with familiarity with tools like GA4 and Looker Studio
• Ability to thrive in a fast-paced startup environment

Benefits

• Competitive compensation and RRSP matching up to 5%
• Comprehensive health benefits starting on day one
• Generous vacation and wellness days, plus You Days
• Meaningful paid parental leave support for all family types
• Mental health and Employee Assistance Program support
• Monthly wellness reimbursement and annual run sponsorship
• Investment in growth through learning and professional development funding
• Flexible work arrangements and home office allowance

Pay

$115,000 – $130,000 annually