Senior Marketing Manager

About the Role

At K-LOVE, every role is ministry. We seek talented professionals who align with our faith, mission, vision, and values, using their God-given gifts to serve with excellence. The Senior Campaign Manager leads the planning, execution, and optimization of integrated, multi-channel marketing campaigns for assigned brands and product lines. This onsite role in Franklin, TN, serves as a strategic partner within the Marketing team, driving audience engagement and organizational goals.

Responsibilities

• Support Ministry endeavors by following employment policies, maintaining a safe work environment, and participating in safety training.
• Serve as the lead marketing partner for assigned brands/products, translating goals and audience insights into campaign strategies.
• Develop and execute strategic campaign plans across digital (web, email, social, SMS), radio, events, direct mail, and other channels.
• Lead campaign planning meetings, ensuring alignment of messaging, timing, resources, and cross-channel integration.
• Manage campaign calendars, anticipate challenges, and secure placements across channels.
• Collaborate with content producers, designers, and project managers to create deliverables aligned with brand standards.
• Direct stakeholder communications, manage review cycles, and ensure timely approvals of campaign materials.
• Monitor campaign performance, identify optimization opportunities, and implement data-informed adjustments.
• Synthesize campaign results into actionable reports, highlighting ROI, engagement, and learnings.
• Mentor Campaign Managers, share best practices, and elevate team capabilities.
• Shape SOPs for the Mobile Marketing Specialist (MMS) and provide supervision for SMS messaging.
• Foster a culture of collaboration, service excellence, and ministry alignment.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree in communication, digital marketing, or equivalent education/experience.
• Minimum 5 years’ marketing and customer service experience.
• Experience in agency or in-house environments with multi-brand/multi-location exposure.
• Proficiency in full campaign mediums (broadcast, outdoor, print, digital, mail).
• Understanding of the creative process and ability to commission creative development.
• Knowledge of current marketing trends.
• Exceptional project management and planning skills.
• Ability to manage multiple campaigns simultaneously.
• Strong problem-solving, time management, budget, and process improvement skills.
• Proficiency in Google and Microsoft Office Products (Slides, Word, Excel, PowerPoint, Teams, Outlook).
• Experience with Project Management software (Wrike) preferred.
• Collaborative, flexible, and team-oriented mindset.
• Excellent interpersonal, communication, and presentation skills.
• Commitment to K-LOVE’s mission and values.
• Must pass pre-employment screening, background check, and provide proof of legal authorization to work in the U.S.
• Agreement with K-LOVE’s Christ-Centered Life Covenant and Statement of Faith.

Qualifications

• Bachelor's Degree in communication, digital marketing, or equivalent education/experience.
• Minimum 5 years’ marketing and customer service experience.

Skills

• Project Management
• Campaign Strategy and Execution
• Data Analysis and Optimization
• Creative Collaboration
• Stakeholder Communication
• Time and Budget Management
• Interpersonal and Presentation Skills

Benefits

• Medical, Vision, and company-paid Dental Insurance
• Company-paid Life, Short-Term, and Long-Term Disability Insurance
• 401k with generous company match
• Parental leave with Baby Bonding pay
• Generous paid vacation, sick leave, and holidays
• Exclusive access to concerts, movie premieres, and industry events