Senior Marketing Manager

About the role

Are you inspired by the intersection of design, culture, real estate and community? Do you know how to turn a place into a destination and a strong idea into an experience people want to be part of? Jamestown is seeking a Senior Marketing Manager to lead marketing, programming and placemaking initiatives for Navy Yard Charleston and the Charleston Design District. This role is ideal for a creative, highly organized marketing leader who combines strategic thinking with a willingness to be hands-on across events, partnerships, content, social media and community engagement. The Senior Marketing Manager will help shape how Navy Yard Charleston is experienced, understood and positioned locally, regionally and nationally. The role will lead initiatives that strengthen the property brand, support leasing, engage tenants and partners, drive visitation and establish the Navy Yard as an important destination for design, creativity, culture and commerce. From developing major events and industry partnerships to directing campaigns, creating content and building relationships across Charleston, this person will have a visible role in shaping the next chapter of the project.

Responsibilities

• Lead property level Creative & Marketing strategy and execution for Navy Yard Charleston and the Charleston Design District.
• Serve as the primary marketing liaison across Asset Management, Property Management, Leasing, Development, Construction Management and Jamestown's broader Creative & Marketing team.
• Develop annual marketing strategies, plans and budgets in partnership with the Vice President, with clear objectives tied to leasing, visitation, tenant engagement, brand awareness and placemaking.
• Manage marketing budgets, monthly forecasting and measurement of ROI and KPIs.
• Provide creative leadership across campaigns, advertising, events, signage, collateral, digital platforms and property experiences.
• Concept, develop and execute signature events, activations and programming that establish Navy Yard Charleston as a destination and support broader business objectives.