Senior Marketing Manager
Role Overview
The Senior Marketing Manager, Americas will play a critical role in shaping and executing the regional marketing strategy for assigned segments of the IRCA portfolio. This is a highly visible, commercially focused role designed for a strategic and hands-on marketing leader who can connect market insights, customer needs, portfolio strategy, and sales execution to drive business growth.
Responsibilities
Lead portfolio management and innovation pipeline development for assigned categories within the IRCA Americas portfolio
Develop and execute regional marketing strategies aligned with business objectives, customer priorities, and growth opportunities across the Americas
Translate market trends, category insights, competitive intelligence, and customer needs into actionable commercial strategies
Lead integrated marketing campaigns targeting Food Manufacturing, Chains, Distribution, and In-Store Bakery channels to drive market penetration, customer engagement, and revenue growth
Partner closely with Sales, Culinary, Product Management, Business Development, R&D, Customer Service, and Communications teams to develop customer-centric initiatives
Create compelling sales enablement tools, including customer presentations, capability decks, product brochures, one-pagers, innovation concepts, and tailored customer proposals
Support strategic customer engagements by presenting category trends, portfolio solutions, innovation opportunities, and market insights that strengthen customer relationships and accelerate growth
Collaborate with the Communications and Digital Marketing team to ensure consistent brand messaging across online and offline customer touchpoints
Oversee the development and maintenance of innovation libraries, product concept databases, category assets, and commercial marketing tools in partnership with Culinary and Innovation teams
Measure and analyze marketing campaign performance, KPIs, ROI, and customer engagement metrics, providing recommendations for continuous improvement
Build strong partnerships with IRCA Academy chefs and cross-functional partners to support commercial initiatives, category management projects, and customer experiences
Manage relationships with external agencies, creative partners, research providers, and vendors, ensuring projects are delivered on time, within budget, and aligned with business objectives
Manage marketing budgets and prioritize investments to maximize commercial impact and return on investment
Mentor and guide junior marketing team members as appropriate, fostering collaboration, accountability, creativity, and professional development
Qualifications
Bachelor’s degree in Marketing, Business, Food Science, Communications, or a related field required; MBA or advanced degree preferred
7+ years of progressive marketing experience, preferably in B2B food ingredients, food manufacturing, foodservice, bakery, pastry, chocolate, confectionery, or related industries
Proven experience developing and executing marketing strategies that support commercial growth
Strong understanding of portfolio management, innovation pipeline development, category marketing, and sales enablement
Experience supporting customer-facing initiatives, strategic account presentations, trade marketing programs, and integrated marketing campaigns
Ability to synthesize market trends, customer insights, and business priorities into clear strategies and compelling commercial stories
Strong project management skills, with the ability to manage multiple priorities, stakeholders, timelines, and budgets
Excellent communication and presentation skills, with the confidence to engage cross-functional teams and customer-facing audiences
Collaborative leadership style with the ability to influence across functions and regions
Highly proactive, organized, and comfortable operating in a fast-paced, evolving business environment
Proficiency in Microsoft Office, especially PowerPoint and Excel; experience with marketing platforms, CRM tools, or project management systems is a plus