Senior Marketing Manager

About the job

We’re looking for a driven, creative Senior Marketing Manager to own the full marketing execution for imagi in the USA K-12 market & educators globally. This is not a strategy-only role, you will plan and do: creating content, running campaigns, coordinating conferences, and building imagi’s presence with teachers, school leaders, and district administrators.

Responsibilities

• Own end-to-end content production: social media posts, case studies, one-pagers, email copy, blog posts, and video scripts with AI tools as your co-pilot.
• Create and maintain a content calendar that keeps imagi top-of-mind for K-12 teachers, instructional coaches, and district decision-makers across LinkedIn, X/Twitter, Instagram, and TikTok.
• Develop marketing materials for sales: pitch decks, product one-pagers, RFP response templates, and district implementation guides.
• Ensure brand consistency across all channels as imagi evolves its identity post-pivot.
• Own the full conference pipeline: identify relevant K-12/EdTech events (ISTE, SXSW EDU, CSTA, regional superintendent summits, etc.), submit proposals, manage registration, coordinate swag, and handle pre/post event marketing.
• Write compelling speaker proposals and session abstracts that get imagi on stage.
• Coordinate pre-event promotion and post-event lead follow-up in HubSpot, handing warm leads to the sales team.
• Partner with Shruti (operations) on logistics and with Steph and Naomi on on-the-ground conference presence.
• Plan and execute multi-channel marketing campaigns aligned to the US school-year calendar (back-to-school, budget season, renewal season).
• Manage email marketing campaigns in HubSpot from copywriting to audience segmentation, working alongside Helen on automation and nurture flows.
• Run and optimize paid digital campaigns (Google, LinkedIn, Meta) to generate inbound leads for the US sales team.
• Track campaign performance, report on key metrics (MQLs, CAC, pipeline contribution), and continuously iterate.
• Coordinate and promote teacher-facing webinars: build landing pages, manage registrations, create promotional content, and follow up with attendees.
• Work with the CS team to turn PD sessions into marketing moments: capture testimonials, record sessions, and repurpose content across channels.
• Use AI tools (e.g., Claude, ChatGPT, Canva AI, Synthesia, Descript) to produce content at scale, without sacrificing quality.
• Proactively identify and introduce AI workflows that save the team time: automated social scheduling, AI-generated first drafts, analytics dashboards.
• Help establish imagi’s internal marketing playbook and brand guide as the AI-first company we are.

Requirements

• 5+ years of marketing experience, with at least 3 years in K-12 EdTech or education-focused B2B SaaS.
• Proven track record of independently creating high-quality marketing content: you write clearly, design confidently (Canva at minimum), and can produce video-ready scripts.
• Deep familiarity with the K-12 buying cycle: you understand how teachers discover tools, how curriculum directors evaluate them, and how district procurement works.
• Hands-on HubSpot experience (or equivalent CRM/marketing automation platform) for campaign execution and reporting.
• Demonstrated, active use of AI tools in your day-to-day marketing work — we will ask you about this in the interview.
• Strong project management skills: you can juggle multiple campaigns and deadlines without dropping the ball.