Senior Marketing Manager
About The Role
Drug Hunter is a B2B scientific intelligence platform for biotech/pharma R&D scientists. We empower these scientists to discover the medicines of the future and serve most of the top global biotech & pharma companies including Dow 30 and S&P500 companies. We are a mission-driven, product-focused company backed by top-tier investors and trusted by the world's leading R&D organizations. We are seeking a life science Senior Marketing Manager to develop and deploy ABM campaigns, lifecycle programs, product launches, and sales enablement initiatives.
Key Responsibilities
Develop and deploy ABM campaigns with tailored messaging, content, and CTAs
Deliver our positioning within lifecycle programs with appropriate messaging for the intended audience at their stage in the customer journey
Partner with Sales to maintain our segmented target account list, and design the approach for each segment type
Establish tracking mechanisms for each program to monitor progress, measure success, and build a playbook for future ABM & lifecycle programs
Develop and drive our go-to-market for new platform capabilities: audience, narrative, launch assets, and sales readiness
Orchestrate product marketing initiatives and provide direction to all cross-functional teams involved
Collaborate with Marketing leadership, Science, and Sales to land the positioning and narrative for each launch
Create post-launch activities to drive adoption ensuring optimized ongoing communication with current customer base
Track launch success and areas for improvement using HubSpot reports
Leverage voice of customer and voice of sales to iteratively revise sales collateral including pitch decks, one-pagers, feature decks, demo & site visit collateral, and any leave-behind content needed
Create customer proof with the Sales and Science teams including case studies, customer stories, use cases, and user tips to provoke intrigue in the product
Take voice of customer, market learnings, voice of sales, and Science team insights to create new marketing messaging to put in market and test
Design and execute product marketing experiments for message, CTA, format, and audience variables and define what each one is meant to prove
Run a steady cadence of experiments in market to create a new baseline messaging strategy for the following year
Qualifications
College degree required (B.S. or M.S. in science a plus)
5–8 years in marketing (product, content, and/or growth marketing). Prior experience marketing to a pharma/biotech audience at a Life Science B2B company required
SaaS experience a plus
Exceptional writing and attention to detail. You can communicate to a technical audience and understand why credibility is crucial in scientific marketing
Demonstrated case study or customer story portfolio
Experience building sales enablement assets for a considered, multi-stakeholder enterprise sale
Comfort working directly with scientists and technical subject matter experts
Account-based marketing experience preferred; HubSpot familiarity is a plus
Travel up to 20%
Benefits
Competitive salary, variable compensation, and equity
Broad range of medical, dental, vision, and life insurance plans for employees and their dependents, including generous coverage for a platinum PPO healthcare plan
Short-term disability and long-term disability insurance
Cancer and critical illness coverage
Up to 14 weeks paid parental leave (after 1 yr tenure) and childcare FSA plan
401(k) + employer match (3-5%)
Home office set up stipend for fully remote employees
Learning and development support
Generous and flexible vacation and leave policies