Senior Marketing Manager

About The Role

Drug Hunter is a B2B scientific intelligence platform for biotech/pharma R&D scientists. We empower these scientists to discover the medicines of the future and serve most of the top global biotech & pharma companies including Dow 30 and S&P500 companies. We are a mission-driven, product-focused company backed by top-tier investors and trusted by the world's leading R&D organizations. We are seeking a life science Senior Marketing Manager to develop and deploy ABM campaigns, lifecycle programs, product launches, and sales enablement initiatives.

Key Responsibilities

• Develop and deploy ABM campaigns with tailored messaging, content, and CTAs
• Deliver our positioning within lifecycle programs with appropriate messaging for the intended audience at their stage in the customer journey
• Partner with Sales to maintain our segmented target account list, and design the approach for each segment type
• Ensure tracking mechanism is established for each program to monitor progress, measure success, and build a playbook for future ABM & lifecycle programs
• Develop and drive our go-to-market for new platform capabilities: audience, narrative, launch assets, and sales readiness
• Orchestrate product marketing initiatives and provide direction to all cross-functional teams involved
• Partner with Marketing leadership, Science, and Sales to land the positioning and narrative for each launch
• Create post-launch activities to drive adoption ensuring optimized ongoing communication with current customer base
• Create reports in HubSpot to track launch success and areas for improvement on future launches
• Leverage voice of customer and voice of sales to iteratively revise sales collateral including pitch decks, one-pagers, feature decks, demo & site visit collateral, and any leave-behind content needed
• Develop customer proof with the Sales and Science teams including case studies, customer stories, use cases, and user tips to provoke intrigue in the product
• Take voice of customer, market learnings, voice of sales, and Science team insights to create new marketing messaging to put in market and test
• Design and execute product marketing experiments for message, CTA, format, and audience variables and define what each one is meant to prove
• Establish parameters to track, measure, and report on tests, running a steady cadence of experiments in market to create a new baseline messaging strategy for the following year
• Build and manage sales enablement assets for a considered, multi-stakeholder enterprise sale
• Work directly with scientists and technical subject matter experts
• Travel up to 20%

Qualifications

• College degree required (B.S. or M.S. in science a plus)
• 5-8 years in marketing (product, content, and/or growth marketing). Prior experience marketing to a pharma/biotech audience at a Life Science B2B company required.
• SaaS experience a plus
• Exceptional writing and attention to detail. You can communicate to a technical audience and understand why credibility is crucial in scientific marketing
• Demonstrated case study or customer story portfolio
• Experience building sales enablement assets for a considered, multi-stakeholder enterprise sale
• Comfort working directly with scientists and technical subject matter experts
• Account-based marketing experience preferred; HubSpot familiarity is a plus

Benefits

• Competitive salary, variable compensation, and equity
• Broad range of medical, dental, vision, and life insurance plans for employees and their dependents, including generous coverage for a platinum PPO healthcare plan
• Short-term disability and long-term disability insurance
• Cancer and critical illness coverage
• Up to 14 weeks paid parental leave (after 1 yr tenure) and childcare FSA plan
• 401(k) + employer match (3-5%)
• Home office set up stipend for fully remote employees
• Learning and development support
• Generous and flexible vacation and leave policies