Senior Marketing Manager

Dow has an exciting opportunity for a Senior Marketing Manager located in Midland, MI, Collegeville, PA, Marietta, GA, or Houston, TX. This role focuses on the construction segment’s overall strategy for North America, including marketing plans, sustainability narratives, and alignment with global growth strategies.

About the role

In this position, you will drive the growth pipeline and co-own the innovation pipeline with TS&D, leading assessments to ensure alignment with long-term market strategy. You’ll provide market insights, identify growth opportunities, and influence stakeholders across sales, product, supply chain, R&D, and business leadership to execute Dow’s growth initiatives.

Responsibilities

• Own the entire portfolio and influence a large matrix of stakeholders to achieve growth initiatives and execute the Imagine Building Better strategy.
• Work with Sales, TS&D, and R&D to deliver market share gains with new and existing customers, as well as key growth partners.
• Act as a key commercial representative at customer interfaces alongside internal stakeholders.
• Develop strategic growth Account Plans for priority customers aligned with business growth strategy.
• Lead the commercialization and launch of new technologies, including value-based pricing, launch plans, support materials, and sales training.
• Analyze market sizing, dynamics, competitive intelligence, customer dynamics, and the digital customer journey to create effective growth plans.
• Leverage digital insights, tools, and analytics to track leads, opportunities, and assess marketing tactics.
• Drive prioritization and implementation of marketing communications with Business Communications.
• Support capital projects to de-risk commercial aspects and ensure customer acceptance and qualification.
• Guide prioritization of projects within MMT and PMT teams by developing business cases and evaluating trade-offs.

Requirements

• A minimum of a bachelor's degree or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• At least 7 years of relevant working experience.
• Ability to work legally in the United States; no visa sponsorship is available for this position.

Skills

• Communication: Professional written, oral, visual, and digital communication within a workplace context.
• Marketing Analytics: Study of data to evaluate marketing performance.
• Visionary Thinking: Ability to envision the future with foresight and imagination.
• Critical Thinking: Analysis of facts to form unbiased judgments.
• Creative Problem-Solving: Process of finding original, independent solutions to problems.
• Results-Oriented: Focus on achieving and delivering results.
• Detail-Oriented: Ability to pay attention to minute details for accuracy and completeness.

Benefits

Dow offers a comprehensive total rewards program to support your pay, health, life, future, and career. Highlights include:

• Equitable and market-competitive base pay and bonus opportunities across global markets, with locally relevant incentives.
• Programs to support physical, mental, financial, and social well-being, including access to care when needed.
• Competitive retirement programs with company-provided benefits, savings opportunities, and financial planning resources.
• Employee stock purchase programs (availability varies by location).
• Student Debt Retirement Savings Match Program (U.S. only): Dow matches the value of monthly student debt payments as contributions to the Employees’ Savings Plan (401(k)).
• Robust medical and life insurance packages with customizable coverage options.
• Travel insurance in certain countries/locations.
• Opportunities for learning and growth through training, mentoring, work experiences, and community involvement.
• Flexible workplace culture to maximize productivity and balance personal needs.
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
• Paid time off to care for sick or injured family members or support volunteering and Employee Resource Group (ERG) participation.
• Wellbeing Portal for all employees to promote and manage their wellbeing journey.
• On-site fitness facilities (availability varies by location).
• Employee discounts for online shopping, cinema tickets, gym memberships, and more.
• Additional location-specific benefits, such as transportation allowances, meal subsidies, or carbon-neutral transportation incentives (availability varies).

Relocation assistance is not available for this position.