Senior Marketing Manager

BMO is a leading North American bank driven by our purpose: to Boldly Grow the Good in business and life. Our purpose informs our strategy, drives our ambition, and reinforces our commitments to progress for a thriving economy, a sustainable future, and stronger communities. The U.S. Relationship Marketing Team is accountable for the strategy, development, execution, and ongoing optimization of go-to-market campaigns and programs targeting current BMO clients through onboarding, account/product and service activation, digital adoption, engagement, cross-sell, loyalty, and retention.

About the Role

As a Senior Marketing Manager focusing on Business Banking, you’ll serve as the primary partner driving marketing strategy and tactical execution for all marketing initiatives. You will act as the key liaison between business partners, marketing teams, and cross-functional stakeholders to deliver successful client, account, balance, and revenue growth for our Business Banking team. You’ll develop integrated, omnichannel marketing strategies and bring campaigns to life with a mix of agency and internal partners.

You will independently develop compelling, insight-driven briefs and produce effective marketing campaigns—from start to finish—that deliver on marketing KPIs and drive business KPIs forward. Collaboration across internal teams (Product, Compliance, Analytics, Legal, Creative, etc.) and external agencies will ensure optimized client journeys and flawless campaign execution. You’ll evaluate performance data, analyze success and opportunities, and survey the competitive landscape to ensure our marketing persuades clients to fully understand and appreciate how BMO helps them make real financial progress.

Responsibilities

• Support onboarding, retention, cross-sell, engagement, and loyalty campaigns for business banking clients, using tactics including direct mail, email, and digital banking.
• Own and maintain project briefs, timelines, calendars, and task management systems, coordinating with cross-functional partners as needed.
• Ensure the delivery of high-quality, on-time campaigns, journeys, and communications across print, digital, owned, and in-branch channels.
• Track operational KPIs and prepare reporting for leadership.
• Support process improvement efforts (e.g., updating templates, documenting workflows, enhancing internal tools) and partner on budget management.
• Serve as the day-to-day point of contact for assigned workstreams across creative, partner, legal, and agency teams.
• Align to documented processes and create feedback loops to optimize performance, surface and solve for executional bottlenecks, and enable scale.
• Champion operational visibility and clarity across workstreams and contribute to process improvement and team knowledge-sharing tools.
• Own all project management for campaign execution within the Workfront project management system, including building and maintaining intake forms, project templates, workflows, and reporting dashboards.
• Lead the strategy, planning, and execution of relationship marketing campaigns—across paid and owned channels—focusing on deepening and retaining business client relationships.
• Independently manage all business banking marketing projects in Workfront, including daily status updates, project management for larger initiatives, and escalating questions or reprioritizing work as needed.
• Track and analyze marketing performance data on a weekly, monthly, and quarterly basis to measure campaign effectiveness and identify opportunities for improvement.
• Assist with tracking and managing expenses, recording them at the cost center level, and evaluating and improving ROMI on an ongoing basis.
• Monitor progress against campaign and overall marketing plan milestones, recommending and implementing adjustments to meet business objectives.
• Independently own and manage all cost center tracking tied to Business Banking relationship marketing spend.
• Design and produce regular and ad-hoc reports and dashboards.
• Oversee the finalization and approval of messaging and creative assets, and manage the budget for your business area.
• Own all reporting execution for Business Banking Relationship Marketing and present monthly and quarterly marketing results to business partners and colleagues, sharing data-driven insights.

First 90 Days

• First 30 Days:
  • Establish relationships with business partners and key teams (marketing, product, channel execution, data, digital, social media, legal, compliance) to support growth and retention of savings deposits.
  • Gain a deep understanding of current workflows, intake, and approval processes.
  • Learn about BMO’s business banking, TPS, and overall products and services.
  • Understand the current and future state of client journey(s).
  • Review, manage, and support Workfront requests, templates, and projects, and begin tracking status and actions.
• First 60 Days:
  • Support ongoing marketing campaigns, including emails, direct mail, and owned/paid channels.
  • Understand and support annual and quarterly marketing planning and reporting.
  • Identify emerging trends and opportunities from competitive intelligence tools and campaign performance to inform decision-making.
  • Fully participate in briefs, project planning, campaign execution, and required partnership processes.
  • Manage agency partners and evaluate and implement marketing tactics and media opportunities (e.g., retargeting, content distribution, mobile).
• First 90 Days:
  • Fully execute all campaigns independently and flawlessly.
  • Develop a deep understanding of business goals and opportunities where marketing can support future optimization.
  • Contribute meaningful input for the planning and implementation of quarterly and annual marketing strategies.
  • Master BMO’s process from idea generation to campaign development, execution, delivery, and analysis tied to annual and campaign KPIs.
  • Own all reporting execution for Business Banking Relationship Marketing and present results and insights to business partners and colleagues.

Requirements

• Bachelor’s Degree in marketing, advertising, communications, or a related field.
• 7–10 years of relevant experience in financial services marketing, with demonstrated success in fully owning marketing operations, project management, and campaign delivery.
• Prior experience in regulated marketing preferred (e.g., finance, healthcare, insurance).
• Strong organizational and communication skills; ability to lead timelines, influence teams, and work across multiple stakeholders.
• Strong interpersonal skills with a “team player” mentality and the ability to build partnerships to drive results.
• Ability to identify multiple paths to optimal outcomes and pivot strategies as new data becomes available.
• Advanced verbal and written skills, with demonstrated success presenting to senior leadership and influencing action in a large, matrixed organization.
• Exceptional project management skills, deadline-driven with strong attention to detail, and demonstrated ability to implement and improve marketing workflows.
• Advanced experience with Workfront software—both as a user and as a project owner—highly preferred.
• A strong growth mindset and ability to approach obstacles and challenges positively with confidence.
• Results-driven through creative problem-solving, adept at gathering and analyzing data to drive data-driven recommendations.
• Comfortable working in constantly evolving, high-growth environments and matrixed organizations.
• Strong proficiency in Excel, PowerPoint, Word, SalesForce, and knowledge of financial marketing platforms.

Pay

Salary range: $102,000.00 - $190,000.00. Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. For commission roles, the salary listed represents BMO Financial Group’s expected target for the first year in this position. Total compensation may also include performance-based incentives, discretionary bonuses, as well as other perks and rewards.

Benefits

• Health insurance
• Tuition reimbursement
• Accident and life insurance
• Retirement savings plans

For more details, visit BMO Total Rewards.