Senior Marketing Manager

About the role

We are looking for a Senior Marketing Manager to join our Growth Products team in Poland, taking full strategic ownership of user acquisition for our Monopoly Match product, scaling performance‑marketing channels, driving creative and app‑store monetization strategies, and bringing our marketing capability in‑house.

Responsibilities

• Take full ownership of paid user‑acquisition strategy across channels, including spend allocation, scaling decisions, and hitting ROAS and payback targets.
• Drive overall creative strategy and App Store Optimization (ASO), steering external partners as execution arms while building internal strategic capability.
• Lead, coach, and support the CRM Manager, setting clear KPIs and translating high‑level marketing strategy into actionable operational plans.
• Align brand, organic, and lifecycle marketing initiatives with product teams to deliver a unified, high‑performing player experience.

Requirements

• Deep user‑acquisition experience in casual mobile gaming, with a specific focus on the casual Match‑3 genre.
• 7+ years of proven track record managing multi‑million‑dollar performance‑marketing budgets, programmatic advertising, and scaling UA channels.
• Strong background in leading creative strategy and App Store Optimization (ASO).
• Hands‑on leadership experience, with a track record of coaching team members and driving performance to achieve business targets.
• Strategic capability to design long‑term growth roadmaps and transition execution functions effectively.

About VGW

VGW is an interactive entertainment company that harnesses technology and creativity to deliver world‑class, free‑to‑play online social games. Our high‑quality, acclaimed brands include Monopoly Match, Chumba Casino, Global Poker and LuckyLand Casino, enjoyed by millions of players in North America. Our Social Plus games operate on a freemium model with optional in‑game purchases and sweepstakes promotions that let players win real‑world prizes.

Our core values are clear: we win together, do what’s right, put our players first, and are powered by passion. We foster a diverse, inclusive environment where flexibility, growth, and fun are prioritized, offering competitive compensation, perks, and opportunities for learning and career advancement.