Senior Marketing Manager

Demand Generation

Define the channel mix, set the testing roadmap, and drive qualified pipeline from paid acquisition, LinkedIn ABM programs, emerging channels, and retargeting.

Own HubSpot as the system of record. Architect lifecycle stages, lead routing, nurture sequences, and dashboards so every inbound signal has a defined path and leadership can see funnel health at a glance.

Keep qualification filters honest so sales works real prospects. Instrument the automation layer so silent failures surface before they cost pipeline.

Pipeline Quality and Automation Reliability

Ensure qualification filters are accurate to ensure sales works real prospects. Instrument the automation layer to identify and address issues before they impact pipeline reliability.

Content and SEO

Build and execute a product-led content strategy that drives durable organic pipeline. Translate customer research and competitive gaps into a publishing cadence and ship it.

Website

Own the site as a growth surface, not a brochure. Publish, test, and improve through Webflow without creating engineering dependency.

Review Generation

Run our review programs (e.g., G2 reviews) as a repeatable, systematized engine.

Measurement and Cross-functional Alignment

Build clean reporting on pipeline contribution, CAC, and funnel performance. Partner with sales on ICP targeting, routing logic, and handoff quality.