Senior Marketing Lead, Growth Marketing

About the role

Bluebird Fiber is a premier fiber telecommunications provider of internet, data transport, and other services to carriers, businesses, schools, hospitals, and other enterprises in the Midwest. This full-time, benefit-eligible position joins a dynamic, growing company with a collaborative team culture.

Help turn Bluebird Fiber's growth priorities into integrated marketing programs that increase qualified leads, engage customers, and strengthen partner relationships. This role guides day-to-day execution and continually improves demand generation, customer, regional, and channel marketing programs. You will connect performance insights, customer understanding, and practical recommendations to help shape planning, then work closely with Sales, internal teams, and agency partners to turn direction into coordinated programs that generate measurable results.

Responsibilities

• Lead the coordinated execution of integrated programs across demand generation, webinars, customer, regional, and channel marketing.
• Partner with Sales leaders to understand territory priorities, customer opportunities, and pipeline goals, and bring those insights into program planning.
• Coordinate campaigns across email, paid media, content, events, webinars, landing pages, and sales activation efforts with agency partners.
• Drive execution of account-based marketing and key-account growth programs based on agreed priorities and direction.
• Manage the coordination and promotion of customer and partner webinars.
• Manage customer marketing programs, including communications, customer stories, advocacy, and cross-sell campaigns.
• Coordinate regional marketing programs, including sponsorships, customer events, community engagement, and sales support activities.
• Guide channel marketing execution, including newsletters, partner communications, MDF activities, advisory boards, and partner enablement.
• Gather campaign and program reporting, provide regular updates against defined KPIs, and translate results into clear recommendations.
• Conduct and synthesize market, customer, competitor, and account research to inform planning and strategic decisions.
• Direct day-to-day agency work, keeping execution aligned with internal priorities, timelines, and budgets.
• Create and edit marketing content, including emails, landing pages, social posts, presentations, customer communications, and webinar assets.
• Use AI tools to accelerate research, content development, campaign execution, and performance analysis—with strong quality control.
• Optimize marketing programs, channels, and processes to increase qualified leads, improve customer engagement, and strengthen pipeline contribution.

Requirements

• Strong writing and editing skills, with the ability to create clear, engaging campaign content when needed.
• A curious, growth-oriented mindset and genuine enthusiasm for learning, testing ideas, and improving results.
• A strong analytical approach, with the ability to turn performance data into clear recommendations and program optimizations.
• Excellent organization and follow-through across multiple programs, deadlines, budgets, and stakeholders.
• Strong verbal communication and presentation skills, with the ability to explain plans, results, and recommendations clearly.
• Creative problem-solving and the confidence to bring informed ideas and constructive input to planning conversations.
• Proficiency with marketing technology, CRM systems, Microsoft 365, and AI tools, plus the ability to learn new platforms quickly.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.
• Experience in B2B demand generation, growth marketing, field marketing, customer marketing, channel marketing, or a related role.
• Demonstrated experience overseeing integrated campaigns and improving performance against measurable business goals.
• Experience partnering with Sales on account, regional, or pipeline-growth programs.
• Experience directing agencies, paid media partners, or external production resources.
• Experience in telecommunications, technology, infrastructure, or another complex B2B industry is preferred.
• Experience coordinating creative agency work is a plus.