Senior Growth Marketing Lead

About the role

This role owns and optimizes Airbnb's member lifecycle marketing strategy, from awareness and progression through incentive redemption and re-engagement. The role delivers data-driven journeys primarily through email and push while balancing growth, member experience, and program economics.

Responsibilities

• Own lifecycle strategy across the complete member journey, including awareness, progression, incentive redemption, and re-engagement.
• Translate membership benefits and promotional moments into effective journeys and campaigns with global business teams.
• Partner with Analytics and Data Science on segmentation, incrementality, performance measurement, and leadership recommendations.
• Work with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics.
• Manage an experimentation roadmap covering messaging, audiences, timing, and channel mix.
• Develop briefs defining campaign goals and technical, data, creative, and audience requirements.
• Collaborate with Creative, Product, Engineering, and Marketing teams and present recommendations to executives and cross-functional stakeholders.

Qualifications

• 15+ years of B2C CRM or lifecycle experience in fast-paced consumer or e-commerce environments.
• 9+ years of experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing.
• Strong prioritization and project management skills across multiple workstreams.
• Ability to work autonomously, learn systems quickly, and move work forward amid ambiguity and change.
• Proven ability to influence cross-functional roadmaps and communicate strategy and results to senior leadership.
• Strong analytical experience in experimentation, performance measurement, and campaign optimization.
• Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization.
• Ability to balance growth objectives with customer experience and brand considerations.

Pay

$196K-$245K per year.