Senior Growth Marketing Lead, Engagement

Overview

The Engagement Growth Marketing team at Airbnb sits at the intersection of marketing, product, engineering, and data science, shaping the guest journey and driving meaningful top-line impact. As the Senior Growth Marketing Lead, Membership, you’ll own the Lifecycle strategy and execution behind Airbnb’s membership and incentive programs.

About the Role

You’ll lead personalized email and push programs that help guests discover and get the most value from membership benefits and incentive offers. You’ll partner with Creative, Brand Marketing, Business Operations, MarTech, MarOps, Analytics, Finance, Data Science, Product, and PgM to build a roadmap grounded in guest insights, experimentation, dynamic content, and ML/AI-based decisioning.

Responsibilities

• Own lifecycle strategy across the full member journey: awareness, progression, incentive redemption, and re-engagement - executed primarily through email and push.
• Partner with global business teams to translate membership benefits and promotional moments into effective member journeys and campaigns.
• Use segmentation, behavioral triggers, personalization, and automation to improve targeting, relevance, and campaign performance.
• Partner with Analytics and Data Science on segmentation, incrementality, and campaign performance — translating findings into leadership-ready recommendations.
• Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics to balance growth with profitability.
• Utilize performance insights to create recommendations and improvements to the lifecycle strategy.
• Present recommendations to key cross-functional stakeholders and executives.
• Manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix to drive continuous program improvement.
• Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements.
• Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality member experiences across channels.
• Present strategy, performance insights, and roadmap recommendations to key cross-functional stakeholders and executives.

Qualifications

• 15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
• 9+ years experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing.
• Exceptional prioritization and project management skills, with a demonstrated track record in developing and executing workplans, managing multiple workstreams and delivering high-quality execution.
• Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment.
• Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership.
• Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization.
• Ability to balance growth objectives with customer experience and brand considerations.
• Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.
• A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.