Senior Marketing Lead

About the role

You will own end‑to‑end marketing for a rapidly growing AI‑powered platform focused on hospitality. This is a hands‑on, “does‑what‑it‑takes” role that emphasizes product marketing and demand generation with direct contribution rather than people management.

Responsibilities

• Build market positioning and own the marketing site, including solutions pages for different customer segments.
• Create video content, use cases, and webinars to demonstrate product value.
• Conduct competitive analysis across hospitality and the AI landscape.
• Own the blog, design assets, and experiment with newsletters, podcasts, and influencer partnerships.
• Execute field‑marketing campaigns such as city activations, events, conferences, and relationship dinners.
• Develop founder thought leadership on LinkedIn and other channels.
• Design and optimize paid campaigns with creative direction and messaging.
• Refine signup funnels to scale lead generation into a tightly targeted machine.

Requirements

• 5+ years in B2B SaaS or AI company marketing with hands‑on experience across inbound and outbound channels.
• Proven track record leading high‑performing marketing initiatives at fast‑growing companies that run frequent experiments.
• Experience spanning outbound events, field marketing, inbound channels, SEO, content, and case studies.
• Strong portfolio showing end‑to‑end campaign ownership and measurable results.
• Ability to learn a vertical quickly and work across technical or complex products.
• Hands‑on leadership spanning product marketing, content, events, and demand generation.

Pay

• Salary range: $150,000 – $240,000 annually.
• Equity: 0.20 % – 0.75 %.

Location: On‑site in San Francisco, California, United States.