Senior Marketing Content Specialist

Essential Duties & Responsibilities

• Oversee centralized editorial calendar to support content visibility, transparency, production, brand governance and regulatory compliance
• Maintain a detailed content inventory; identify gaps and make recommendations to Senior Marketing Content Manager, Senior Leadership, Business Line Leaders and the Marketing team
• Agregate and maintain inputs for content, including audience insights, personas, messaging, competitive information and feedback from content contributors and users
• Create, manage, contribute to and publish content to support inbound content marketing and outbound content programs, working closely with internal stakeholders and subject matter experts
• Manage content localization on the basis of content strategy, regional needs and expectations
• Together with content and campaign teams, design and optimize workflows, standards, and processes for content asset management
• Collaborate with web and digital teams to audit, draft and optimize messaging across websites
• Develop or edit and optimize web copy to align with best practices including SEO and GEO
• Assist the content team in whatever ways needed to support a strong content function

Qualifications

• Fast learner, able to understand new and changing technologies and processes
• Flexible and able to shift strategies and tactics when required
• Tremendous attention to detail and accuracy when performing tasks
• Strong teamwork skills - the ability to coordinate with multiple teams is essential
• A finisher with high level of personal ownership of team performance
• Exposure to working with Stakeholders within an organization
• Experience with working directly with Senior Leadership and Business Line Leaders
• Knowledge of a wide range of marketing techniques and concepts
• Excellent communicator with strong technical aptitude, including excellent writing and editing/proofreading skills, including experience following style or brand guidelines
• Strong project management and organizational skills