Senior Marketing Consultant

At Wells Fargo, we're more than a financial services leader—we're a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe a meaningful career offers more than just a job; it provides the elements to help you thrive, including robust benefits, competitive compensation, and programs designed to support work-life balance and well-being. You'll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow.

About the Role

Wells Fargo is seeking a Senior Marketing Consultant to join the Marketing Delivery team within Card Product Capabilities. This role supports the delivery of customer-facing marketing campaigns across digital, email, mobile, direct mail, and servicing channels. You will partner with Marketing, Product, Analytics, Technology, Risk, Legal, and Compliance teams to deliver complex marketing initiatives that drive customer engagement while meeting regulatory and control requirements. This opportunity is ideal for a marketing professional with experience in campaign management, marketing operations, customer targeting, and cross-channel execution who thrives in a fast-paced, highly collaborative, and regulated environment.

Responsibilities

• Support the execution of large-scale, multi-channel marketing campaigns from planning through launch and post-launch validation.
• Assist in translating approved marketing strategies into actionable delivery plans, requirements, timelines, and execution activities.
• Partner across Marketing, Product, Analytics, Technology, Risk, Legal, Compliance, and external vendors to deliver high-quality customer communications.
• Support audience targeting, segmentation, personalization, testing activities, and campaign implementation efforts in partnership with cross-functional teams.
• Utilize campaign performance data, customer insights, and operational metrics to identify optimization opportunities and improve future results.
• Monitor and manage delivery activities, identify dependencies or potential concerns, and partner with stakeholders to support timely resolution and quality outcomes.
• Participate in process improvement initiatives that strengthen marketing operations, governance, scalability, and delivery efficiency.
• Provide project updates, delivery status information, and issue awareness to team members, business partners, and stakeholders.
• Collaborate effectively across a matrixed organization to support coordination, information sharing, and successful campaign delivery.

Requirements

• 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e., Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.

Qualifications

• Experience supporting end-to-end marketing campaign delivery across digital, email, mobile, direct mail, or customer engagement channels.
• Strong knowledge of campaign lifecycle management, audience segmentation, personalization, testing, deployment, and performance measurement.
• Experience using campaign metrics such as response rates, click-through rates, conversion rates, engagement metrics, and A/B testing results to drive optimization.
• Ability to analyze customer and campaign data and translate findings into actionable business recommendations.
• Demonstrated ability to collaborate effectively with cross-functional teams and contribute to shared delivery objectives across multiple business partners.
• Ability to navigate ambiguity, adapt to changing priorities, and drive results through partnerships and influence.
• Experience working within regulated industries such as financial services, banking, fintech, insurance, healthcare, or telecommunications.
• Familiarity with marketing platforms and tools such as Salesforce Marketing Cloud, Adobe, Aprimo, Jira, Fiserv, or similar technologies.
• Strong organizational, problem-solving, and communication skills with the ability to manage multiple priorities simultaneously.

Schedule

This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship and requires on-site work.

Locations

• 2200 Concord Pike, Wilmington, DE 19803
• 800 S Jordan Creek Pkwy, West Des Moines, IA 50266
• 401 Las Colinas Blvd W Bldg. A, Irving, TX 75039
• 401 S Tryon St, Charlotte, NC 28202