Senior Marketing Communications Specialist, Fire Service

About the role

MSA Safety is a purpose-driven company committed to deploying innovation and technology to help protect people and assets worldwide. We are seeking a motivated individual to develop tactical marketing communication plans for the Fire Service Market, ensuring campaigns promote brand and message consistency.

Responsibilities

• Develop tactical marketing communication plans based on strategy provided by the Regional Marketing Communications Manager and Segment Teams.
• Create and implement successful marketing campaigns from ideation to execution, including writing tactical campaign plans, developing creative concepts, and overseeing execution.
• Plan and execute digital content for website properties and blog, including images and copy.
• Manage photo and video shoots tied to marketing campaigns.
• Ensure appropriate execution for lead nurturing activities tied to campaigns, trade shows, and events.
• Plan and create content for email campaigns, including newsletter content.
• Act as the main contact for marketing agencies, managing their workload.
• Analyze and present comprehensive campaign reports.
• Oversee tactical execution of marketing plans by internal teams and vendor partners, including interactive, online advertising, social media, and media relations initiatives, ensuring message and brand consistency.
• Plan and execute blog content, including determining article topics, writing articles, managing freelance writers, and promoting content via email and social campaigns.
• Develop strategy for regional and national advertising campaigns in the US & Canada, ensuring media buys strategically support marketing and sales initiatives.
• Oversee execution of advertising plans, including advertising placement and content development partnerships.
• Develop social media editorial content, ensuring creative aligns with documented content strategy.
• Oversee community management activities, coordinating with internal and external teams to support timely follow-up with customer comments.

Requirements

• 5 years’ experience in a marketing role.
• Experience with marketing strategy and goal development.
• A thorough understanding of both existing and emerging marketing channels.
• Ability to deliver consistent messaging across various channels.
• Capability to leverage AI tools to develop, personalize, and optimize marketing content, campaigns, and insights for improved engagement and performance.
• Strong problem-solving and critical thinking skills.
• Strong project management skills.
• Strong verbal and written communication skills.
• Strong organizational and problem-solving skills.
• Maximum of 10% travel required.

Qualifications

• Undergraduate BA/BS Degree (required).
• Preferred concentrations: Business, Journalism, Communications, or Marketing.
• Preferred experience: Advertising or interactive agency experience.
• Preferred experience: Online strategies and emerging digital technologies.