Marketing Communications Specialist, Senior

About the role

The Pharmacy Market Experience team is responsible for the development, management and oversight of Blue Shield’s pharmacy-related member marketing and operational communications materials and digital experience. The Marketing Communications Specialist, Senior will report to the Senior Manager, Pharmacy Market Experience.

Responsibilities

• Perform writer, communications specialist, and project manager responsibilities
• Create communications through the eyes of the customer – developing holistic experiences and meaningful touchpoints
• Develop comprehensive communication plans that incorporate a full spectrum of tools and tactics (letters, email, web content, etc.)
• Participate in cross-functional teams across multiple business units to align on priorities and develop or support comprehensive communications strategies
• Collect and analyze data to measure and report success and continually optimize results (open rates, response rates, return mail, list health, etc.)
• Develop, execute and manage pharmacy marketing and operational communications and complex communication projects across all LOBs and delivery channels, and coordinate/manage SME reviews and legal/compliance submissions as applicable
• Serve as a pharmacy communications and marketing SME to effectively align communications with corporate, brand and regulatory requirements, and manage team’s day-to-day operational communications and fulfilment of marketing communications or digital support requests
• Support strategic initiatives, enterprise marketing and communication transformation efforts and the digital member experience, including performing responsibilities related to vendor-delegated communication implementation for current, strategic or ad hoc projects

Qualifications

• Requires a college education or equivalent experience
• Minimum 5 years of prior experience with developing marketing messages and communication campaigns required
• Pharmacy or healthcare-related marketing and communications for commercial and government program LOB’s required
• Strong project management skills which reflect the ability to connect related information across different projects, envision and plan for end-to-end deliverables, independently drive work on complex and time-sensitive projects, and collaborate with multi-disciplinary teams, requiring minimal oversight and direction from management
• Continual learner mindset with robust sense of ownership, personal accountability, and responsibility (including using Scrum/Agile principles) for process and program improvement
• Excellent presentation, verbal, and writing skills with ability to understand and convey complex ideas to audiences with diverse backgrounds