Senior Marketing & Communications Specialist

Employment Type: Full time
Shift: Mon-Fri, days

About the Role

This position reports directly to the Regional Manager of Communications and develops communication strategies to keep colleagues informed and advance organizational priorities. The role ensures transparency, supports a strong culture, and promotes alignment across Trinity Health Mid-Atlantic (THMA).

Responsibilities

• Supports the development of THMA communication strategies to engage colleagues and ensure they are informed of key priorities.
• Produces communication plans, news stories, newsletters, and digital media strategies to inform and engage internal stakeholders.
• Assists leaders in developing internal messaging and establishing communication priorities.
• Facilitates planning to promote participation in town halls and internal campaigns, ensuring that leadership messages are clearly delivered.
• Builds and maintains relationships with media representatives, journalists, and influencers.
• Develops and implements PR strategies and campaigns that align with the hospital's goals and objectives.
• Proactively contacts news media to promote clinical initiatives, hospitals, and service lines.
• Writes news releases, advisories, and other communications in support of media outreach efforts.
• Develops and maintains healthcare websites and intranet sites, coordinating traditional and digital marketing plans.

Requirements

• Bachelor's Degree in Communications, Journalism, English, Marketing, Information Technology, or related field.
• 5+ years of experience in developing and maintaining healthcare websites and intranet sites, coordinating traditional and digital marketing plans.
• Experience with CMS tools, HTML, analytics tools, social media, and other digital platforms.

Pay

Pay Range: $35.80 - $55.54 per hour
Pay is based on experience, skills, and education. Exempt positions under the Fair Labor Standards Act (FLSA) will be paid within the base salary equivalent of the stated hourly rates. The pay range may also vary within the stated range based on location.

Benefits

• Comprehensive benefit packages, including medical, dental, vision, and mental health.
• Paid time off.
• 403B retirement plan.
• Education assistance.
• Voluntary benefits (pet insurance, accident insurance, hospital indemnity, and others) available from the first day of employment.
• Work/Life balance with flexible schedules.
• Free parking.

About the Organization

Holy Cross Health is a Catholic, not-for-profit health system serving Montgomery and Prince George’s counties in Maryland. Founded in 1963 by the Sisters of the Holy Cross, Holy Cross Health is a member of Trinity Health of Livonia, Michigan. The organization includes Holy Cross Hospital in Silver Spring (one of the largest hospitals in Maryland), Holy Cross Germantown Hospital (the first hospital in the nation built on a community college campus), and a network of primary-care practices, affordable health centers, and community-based health and wellness programs. Specialty care, home care, and hospice services round out the continuum of care.

Culture

Our mission and core values drive each member of Trinity Health to support one another, communicate openly and respectfully, and embrace a culture that nurtures a healing, safe environment for all. We honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care.