Senior Marketing Associate, Rosetta Stone Consumer

Responsibilities

• Plan, brief, and execute marketing initiatives spanning email, website, app stores, e-commerce, and other touchpoints
• Create marketing content that resonates, including brand and product messaging, and consumer-facing content such as video scripts, influencer briefs, email and website copy, and more
• Work closely with partner teams to help drive consistent brand and product messaging across marketing channels
• Drive go-to-market strategy by partnering with Product team to roll out new features, optimizations, and content
• Develop knowledge of the language learning motivations globally and adapt marketing strategies and tactics to create culturally resonant, localized initiatives
• Dive directly into analytics tools to understand business and marketing performance, and learner engagement

Requirements

• BA/BS degree
• 5-7 years of well-rounded marketing experience in a professional environment, with a minimum of 3 years in B2C/consumer marketing roles

Skills

• Strategic thinking: able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
• Analytical ability: data-fluent marketer who can dive into performance metrics, uncover the “why” behind the numbers, and translate insights into actionable steps
• Written communication: exceptional writer who knows how to make every word count
• Interpersonal skills: team player with collaborative mindset and ability to work effectively with people at all levels
• International curiosity: interest in learning about other countries and cultures to support global growth
• Get things done: self-starter, detail-oriented, organized, resourceful, can manage projects from start to finish, and effectively meet competing deadlines
• Experience with Google Suite

Pay

The base salary range for this full-time position is $85,000 to $120,000 + benefits.