Senior Associate, Marketing

About the role

The Senior Associate, Marketing is a foundational hire on the Playboy Media & Brand growth team, providing direct execution support to the Sr. Director, Growth across subscription acquisition, experiential strategy, CRM operations, and revenue reporting. This role is designed for a highly organized, analytically minded operator who can translate strategic direction into disciplined, day-to-day execution. The successful candidate will gain broad exposure to subscription economics, lifecycle marketing, and cross-functional program management within one of the most recognized media brands in the world.

Playboy is one of the most recognizable, iconic brands in the world that started as a culture-driving, boundary-pushing magazine over 70 years ago. Today, Playboy is a consumer lifestyle business with digital and physical products available in 180 countries across entertainment, events, fashion, lifestyle, sexual wellness, consumer products, and more. Our mission — to create a culture where all people can pursue pleasure — is built upon decades of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression, and the idea that pleasure is a fundamental human right.

Responsibilities

• Support execution of the subscriber acquisition strategy across paid, owned, and earned channels, including campaign setup, tracking, and optimization.
• Assist in monitoring subscription KPIs, including MRR, ARR, churn, LTV, and CAC, and flag variances against plan.
• Coordinate with the product and editorial teams to maintain an accurate view of the subscriber funnel from awareness through renewal.
• Prepare supporting materials for pricing, packaging, and new-offering business cases.
• Build and deploy segmented email and lifecycle campaigns within the CRM and marketing automation platform.
• Maintain the testing calendar and execute A/B and multivariate tests, summarizing results for leadership review.
• Support ongoing management of retention and win-back campaigns, ensuring accurate targeting and timely deployment.
• Maintain data hygiene and segmentation logic within the CRM to support personalization initiatives.
• Serve as a day-to-day liaison between the growth function and editorial, product, and finance stakeholders.
• Compile and maintain recurring dashboards and reporting packages that track subscription and CRM performance.
• Support the monthly forecasting process by consolidating inputs from Finance and the analytics function.
• Provide logistical and operational support for events designated as revenue and audience acquisition channels.
• Support execution of the paid voting and contest program, including CRM integration and first-party data capture.
• Track sponsorship, ticketing, and licensed activation revenue against target for each activation.
• Ensure all participant and attendee data is properly consented, captured, and imported into the CRM.

Qualifications

• 2 to 4 years of experience in marketing, growth, CRM, or subscription-based businesses.
• A bachelor's degree is required.

Skills

• Working knowledge of CRM and marketing automation platforms such as Klaviyo, Braze, or Salesforce Marketing Cloud.
• Strong analytical proficiency, including advanced Excel