Senior Marketing Associate - P3

About the role

The Senior Marketing Associate (P3) is responsible for developing and managing marketing, performance, and reporting/analysis. This team member will be responsible for developing the associated marketing strategies, journeys, and campaigns to help drive revenue and improve customer engagement across platforms including e-mail, web, social media, and mobile app. This includes the ability to create a lifecycle marketing communications strategy by product that will drive better Cardmember engagement and Bank profitability. Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life.

Responsibilities

• Develop and manage marketing strategy around Benefits and Rewards initiatives
• Identify new opportunities that will drive incremental revenue and spend behavior
• Develop and manage comprehensive marketing strategies from initial concept phase to rollout
• Develop business justification requirements and financial impact summaries for each campaign
• Assess performance and track results by channel and audience to ensure consistency
• Coordinate closely with Risk Management, IT, Digital Channel Marketing, and Marketing Analytics teams to develop and execute projects based on the mutually agreed upon implementation timelines
• Evaluate and report on industry trends, benchmarks, and offers
• Present to management weekly results, updates, and strategies
• Manage reporting and analytics dashboards and support marketing projects to improve reporting
• Perform other related duties or special projects as assigned

Requirements

• Undergraduate degree in a relevant field is required
• MBA preferred
• 5+ years of marketing experience is required
• Demonstrated ability to identify and develop new offer strategies that drive revenue
• Proven ability to conceptualize, launch, and optimize campaigns across multiple channels
• Experience with analytical tools and interpreting data to drive decisions and behavior
• Excellent problem-solving skills
• Excellent attention to detail along with demonstrated ability to manage multiple projects in a fast-paced environment
• Strong communication and follow up skills
• Proficient with Microsoft Office programs (Word, Excel and PowerPoint)
• Superior verbal, written, and presentation skills
• Digital product development experience preferred
• Adobe (Analytics, Target) or Google Analytics experience preferred
• Credit card marketing and/or financial series experience preferred