Senior Marketing and Data Analytics Manager

Overview

The Senior Marketing and Data Analytics Manager at Curriculum Associates is responsible for the execution of Growth Marketing’s analytics and data operations. This role involves building and maintaining the reporting infrastructure that connects marketing activity to pipeline and revenue.

Responsibilities

• Own Marketing’s contribution to the Growth Marketing Reporting Framework — tracking funnel metrics from awareness through opportunity creation, ensuring data accuracy across Salesforce, Pardot, BI platforms, and Google Analytics.
• Partner with IT Data and Analytics and Sales Ops Analytics to deliver integrated, full-funnel reporting that connects marketing activity to revenue outcomes.
• Identify performance trends, anomalies, and optimization opportunities across paid media, email, web, and regional marketing programs; translate findings into clear recommendations for marketing leadership.
• Develop and maintain executive-ready dashboards and scorecards in Salesforce or other BI platforms; ensure Growth Marketing leadership has real-time visibility into KPIs without manual intervention.
• Build and maintain a consistent measurement framework for campaign performance including attribution modeling appropriate for long, complex K-12 buying cycles.

Requirements

• Demonstrated experience translating complex marketing data into clear executive narratives; able to communicate performance insights to senior leadership without jargon.
• Strong command of marketing attribution concepts — multi-touch, first-touch, last-touch — and practical experience applying them in long sales cycle B2B environments.
• Proficiency in Salesforce CRM and Pardot/Account Engagement (or comparable MAP); experience with BI platforms.
• Working knowledge of SQL; ability to construct queries and validate data integrity across connected systems.
• Familiarity with Google Analytics, Google Tag Manager, and UTM framework design and governance.
• Experience working within a broader revenue analytics ecosystem with Sales Ops and/or IT Data partners, not in a siloed marketing analytics role.

Qualifications

• Demonstrated experience in marketing analytics, marketing operations, or revenue operations with demonstrated growth in scope and responsibility.
• Prior experience in B2B demand generation or EdTech environments preferred; familiarity with K-12 district sales cycles a plus.
• Proven track record building or significantly improving a marketing data infrastructure — not just maintaining existing reports.

Skills

• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and priorities simultaneously.
• Experience with AI tools for marketing analytics use cases; ability to evaluate, implement, and govern AI-assisted workflows.

Benefits and Pay Range

The Senior Marketing and Data Analytics Manager at Curriculum Associates is eligible for a base pay range of $81,500 - $139,500, with actual pay varying based on experience and qualifications. Additional benefits include medical, dental, vision, and basic life insurance, a 401(k) plan with an employer match, and a flexible vacation and sick policy. The position offers twelve paid holidays and a winter office closure between Christmas and New Year's, as well as additional perks and benefits. The application deadline is July 15, 2026.