Senior Manager, Marketing Analytics

Simply Business is a digital insurance brokerage that specializes in protecting the businesses customers are working hard to build. By simplifying the insurance-buying process, we blend technology, data, and insurance knowledge to serve small businesses. Our proprietary platform allows owners to compare quotes from over 20 top-rated providers, customize coverage, and purchase policies online. Founded in the UK in 2005, we are an insurtech pioneer with nearly 20 years of experience supporting small businesses and a consistent track record as a best place to work.

About the role

As the Senior Manager of Marketing Analytics, you will support and report to the US Marketing team with a dotted-line to our UK Analytics team. You are the strategic leader driving data analysis and actionable insights for the US business. This role focuses on marketing attribution, forecasting, site funnel optimization, and channel insights to unlock growth. You will work in a highly embedded, cross-functional capacity, deeply integrated with targeting, creative, and MarTech infrastructure, championing data-driven practices across the broader analytics team.

Responsibilities

• Drive the next phase of data and analytics for marketing, elevating site analytics, measurement frameworks, and general analysis.
• Lead high-level, actionable analysis and insights to inform marketing strategy.
• Evolve data and insights for marketing, identifying gaps and ensuring key reports and tools provide the right information.
• Collaborate with Data Science and Data Engineering teams to operationalize complex models and features.
• Operate with high autonomy in a fast-paced, agile environment, delivering high-impact strategic insights.
• Lead and implement a unified measurement framework combining MMM, MTA, and experiments to guide spend decisions.
• Proactively deliver strategic analysis and recommendations influencing marketing channel plans across email, SEO, paid channels, and more.
• Analyze site performance using Google Analytics and internal data to drive insights.
• Conduct deep dives into marketing campaign and channel performance.
• Support forecasting of annual and monthly campaign performance with the finance team.
• Design, execute, and interpret A/B tests and multivariate experiments to measure multi-channel strategy impact.
• Initiate proactive data exploration to uncover opportunities, risks, and performance drivers.
• Champion data literacy by presenting strategic findings and actionable recommendations to cross-functional and executive stakeholders.
• Partner with teams, agencies, and vendors to develop a deep understanding of data sources, collection, and strategies.
• Prioritize and communicate work plans, ensuring alignment with goals and teams.

Requirements

• 10+ years of experience as a Data Analyst, Data Scientist, or Strategic Marketing Analyst, with a track record of driving significant business value.
• Expert-level proficiency in SQL and strong working knowledge of a statistical language (Python/R) for advanced analysis and modeling.
• Proven experience across multiple marketing channels including email, paid search, and paid media.
• Deep domain expertise in marketing analytics, including hands-on experience with attribution models (MMM, MTA) and LTV predictions.
• Expertise in marketing analytics systems like GA4, Salesforce, Semrush, and Google Search Console.
• Proficiency in data visualization and dashboarding (e.g., Looker/Tableau), including designing for executive consumption.
• Familiarity with the evolving SEO landscape and the impact of LLMs and AI on the market (e.g., AEO/GEO or AI search engines).
• Exceptional communication skills, with the ability to translate complex statistical findings into clear, strategic narratives for executive audiences.
• Ability to proactively challenge the status quo and influence decision-making at the senior leadership level.

Benefits

• Group plan for medical, dental, vision, and prescription drug coverage.
• Short-term disability, long-term disability, and life insurance coverage.
• Participation in the Company’s bonus program.
• 401(k) plan with a 5% employer match.
• Commuter benefits to help with parking and public transit costs.
• 25 days of vacation time plus 10 sick days and 10 company holidays.
• Investment in your learning and development.
• Regular team outings and volunteer opportunities.
• Hybrid working model with flexibility to work in a way that suits your job, team, and life.

Pay

The annual base salary range for this position is $120,400.00 - $198,700.00. The actual salary will be determined by factors such as scope, complexity, location, skills, education, and experience. Employees are also eligible for performance-based cash incentive awards.