Senior Manager, Marketing Analytics
New Engen · NAMER · 1 mo ago
RemoteRemoteMarketing$130k–$145k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes sections: WHY NEW ENGEN? (intro), WHAT YOU’LL DO (responsibilities), WHAT YOUR BRING (requirements/qualifications), PERKS & BENEFITS (benefits and salary). Also maybe "About the role" not present. We need to use for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title. We must include sections only when posting has real specific content. So we need to map content.
We have:
- Intro: "WHY NEW ENGEN?" includes description of company. Could be "About the role"? Actually it's about company. Could be "About the role" maybe not exactly. But we can treat as "About the role" or maybe "About the company". The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should include sections that have content. The intro could be under "About the role" (though it's about company). It's okay.
- Responsibilities: under "WHAT YOU’LL DO". That's responsibilities.
- Requirements/Qualifications/Skills: under "WHAT YOUR BRING". This includes experience, abilities, etc. Could split into Requirements and Skills. But we can combine into one section "Requirements" or "Qualifications". The instruction says prefer few substantive sections over many thin ones. So we could have one section "Requirements" covering all.
- Benefits: under "PERKS & BENEFITS". Also includes salary. Salary is a specific Pay section. So we need Pay section if salary is stated. Yes salary: $130,000-145,000 USD annually. So we need a Pay section.
- Benefits section: list of perks.
- Schedule: not mentioned (remote/hybrid flexible hours). That's schedule info? Could be considered schedule. The posting mentions "Remote or hybrid work environment with flexible hours". That's schedule/flexibility. So we could include Schedule section.
We must not include placeholder text like "commensurate with experience". Not present.
We must remove boilerplate: cookie/navigation/legal/EEO etc. The "Important Notice About Job Openings:" is boilerplate (scam warning). Must remove.
Also remove duplicated lines.
We need to preserve all substantive information.
Let's extract content.
Intro (WHY NEW ENGEN?):
"At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose."
We'll put that under
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title. We must include sections only when posting has real specific content. So we need to map content.
We have:
- Intro: "WHY NEW ENGEN?" includes description of company. Could be "About the role"? Actually it's about company. Could be "About the role" maybe not exactly. But we can treat as "About the role" or maybe "About the company". The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should include sections that have content. The intro could be under "About the role" (though it's about company). It's okay.
- Responsibilities: under "WHAT YOU’LL DO". That's responsibilities.
- Requirements/Qualifications/Skills: under "WHAT YOUR BRING". This includes experience, abilities, etc. Could split into Requirements and Skills. But we can combine into one section "Requirements" or "Qualifications". The instruction says prefer few substantive sections over many thin ones. So we could have one section "Requirements" covering all.
- Benefits: under "PERKS & BENEFITS". Also includes salary. Salary is a specific Pay section. So we need Pay section if salary is stated. Yes salary: $130,000-145,000 USD annually. So we need a Pay section.
- Benefits section: list of perks.
- Schedule: not mentioned (remote/hybrid flexible hours). That's schedule info? Could be considered schedule. The posting mentions "Remote or hybrid work environment with flexible hours". That's schedule/flexibility. So we could include Schedule section.
We must not include placeholder text like "commensurate with experience". Not present.
We must remove boilerplate: cookie/navigation/legal/EEO etc. The "Important Notice About Job Openings:" is boilerplate (scam warning). Must remove.
Also remove duplicated lines.
We need to preserve all substantive information.
Let's extract content.
Intro (WHY NEW ENGEN?):
"At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose."
We'll put that under About the role
maybe.
Responsibilities (WHAT YOU’LL DO):
List items:
- Lead Analytics Strategy and Client Impact
Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs.
Design and implement measurement frameworks that align to media strategies, business objectives, and client goals.
Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making.
Translate complex data into clear, actionable insights that drive media performance and business outcomes.
Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps.
- Own Advanced Analytics Execution
Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data.
Apply critical thinking to determine the right data sources, structures, and methodologies for each use case.
Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks.
Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative.
- Own Reporting, Insights, and Data Integrity
Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools.
Ensure accuracy, consistency, and integrity across analytics outputs.
Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies.
Maintain documentation of data sources, methodologies, and processes to support scalability and continuity.
- Collaborate and Improve Analytics Operations
Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies.
Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability.
Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation.
- Support Team Growth (Future-State)
Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback.
Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.
We need to format as - for any list of duties/requirements/benefits. So each bullet is a
- . Within each li we can have paragraphs? Probably just text.
We'll group under
Responsibilities
then with each bullet as - . Might need to split into multiple
for each subheading? But instruction: use - for any list of duties/requirements/benefits. So we can have a single list containing all duties. That's fine.
Now Requirements/Qualifications/Skills (WHAT YOUR BRING):
List:
- 7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics.
- Proven ability to design and deliver measurement frameworks across multiple digital marketing channels.
- Strong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at hand.
- Experience with dashboarding and data visualization; Tableau experience strongly preferred.
- Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMix.
- Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches.
- Confident, concise communicator who can present insights clearly and thoughtfully to client stakeholders.
- Highly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environment.
- Curious, proactive problem-solver who thrives in a figure-it-out culture.
- Experience mentoring or guiding analysts is a plus; prior formal people management experience is not required.
We'll put under
Requirements
(or Qualifications). Choose one. We'll use Requirements.
Now Benefits (PERKS & BENEFITS):
List:
- Remote or hybrid work environment with flexible hours
- Unlimited PTO + company holidays
- Comprehensive medical, dental, vision, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Learning & career development programs
- Commuter & transit benefits
- Exclusive employee discounts
Also Salary: $130,000-145,000 USD annually. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
We need Pay section for salary. So Pay
with containing salary info.
Schedule: Not explicitly but remote/hybrid flexible hours could be schedule. However we already used remote/hybrid in Benefits. Could also put schedule separate. But we might avoid duplication. The instruction: include a section ONLY when posting has real specific content. The schedule info is present: "Remote or hybrid work environment with flexible hours". That's schedule/flexibility. Could be placed under Schedule section. But we already used that line in Benefits. Might be okay to keep it under Benefits as it's a perk. However we could also move it to Schedule and keep Benefits without that line. Which is better? The instruction: prefer few substantive sections over many thin ones. So maybe combine remote/hybrid into Benefits as it's a perk. Then we may not need Schedule section. Since schedule not explicitly separate, we can omit Schedule.
Thus sections: About the role, Responsibilities, Requirements, Benefits, Pay.
Now we need to output HTML fragment only, no /, no markdown.
We'll produce:
About the role
At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.
Responsibilities
- Lead Analytics Strategy and Client Impact: Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs; design and implement measurement frameworks that align to media strategies, business objectives, and client goals; develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making; translate complex data into clear, actionable insights that drive media performance and business outcomes; confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps.
- Own Advanced Analytics Execution: Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data; apply critical thinking to determine the right data sources, structures, and methodologies for each use case; support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks; understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative.
- Own Reporting, Insights, and Data Integrity: Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools; ensure accuracy, consistency, and integrity across analytics outputs; troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies; maintain documentation of data sources, methodologies, and processes to support scalability and continuity.
- Collaborate and Improve Analytics Operations: Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies; identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability; contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation.
- Support Team Growth (Future-State): Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback; formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.
Requirements
- 7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics.
- Proven ability to design and deliver measurement frameworks across multiple digital marketing channels.
- Strong hands-on experience
Responsibilities
then- with each bullet as
- . Might need to split into multiple
- for each subheading? But instruction: use
- for any list of duties/requirements/benefits. So we can have a single list containing all duties. That's fine.
Now Requirements/Qualifications/Skills (WHAT YOUR BRING):
List:
- 7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics.
- Proven ability to design and deliver measurement frameworks across multiple digital marketing channels.
- Strong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at hand.
- Experience with dashboarding and data visualization; Tableau experience strongly preferred.
- Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMix.
- Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches.
- Confident, concise communicator who can present insights clearly and thoughtfully to client stakeholders.
- Highly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environment.
- Curious, proactive problem-solver who thrives in a figure-it-out culture.
- Experience mentoring or guiding analysts is a plus; prior formal people management experience is not required.
We'll put under
Requirements
(or Qualifications). Choose one. We'll use Requirements. Now Benefits (PERKS & BENEFITS): List: - Remote or hybrid work environment with flexible hours - Unlimited PTO + company holidays - Comprehensive medical, dental, vision, and disability coverage - Life & AD&D insurance - 401(k) with company match - Paid parental leave & family support - Pet care perks & insurance - Learning & career development programs - Commuter & transit benefits - Exclusive employee discounts Also Salary: $130,000-145,000 USD annually. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely. We need Pay section for salary. SoPay
withcontaining salary info. Schedule: Not explicitly but remote/hybrid flexible hours could be schedule. However we already used remote/hybrid in Benefits. Could also put schedule separate. But we might avoid duplication. The instruction: include a section ONLY when posting has real specific content. The schedule info is present: "Remote or hybrid work environment with flexible hours". That's schedule/flexibility. Could be placed under Schedule section. But we already used that line in Benefits. Might be okay to keep it under Benefits as it's a perk. However we could also move it to Schedule and keep Benefits without that line. Which is better? The instruction: prefer few substantive sections over many thin ones. So maybe combine remote/hybrid into Benefits as it's a perk. Then we may not need Schedule section. Since schedule not explicitly separate, we can omit Schedule. Thus sections: About the role, Responsibilities, Requirements, Benefits, Pay. Now we need to output HTML fragment only, no /, no markdown. We'll produce:
About the role
At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.
Responsibilities
- Lead Analytics Strategy and Client Impact: Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs; design and implement measurement frameworks that align to media strategies, business objectives, and client goals; develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making; translate complex data into clear, actionable insights that drive media performance and business outcomes; confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps.
- Own Advanced Analytics Execution: Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data; apply critical thinking to determine the right data sources, structures, and methodologies for each use case; support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks; understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative.
- Own Reporting, Insights, and Data Integrity: Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools; ensure accuracy, consistency, and integrity across analytics outputs; troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies; maintain documentation of data sources, methodologies, and processes to support scalability and continuity.
- Collaborate and Improve Analytics Operations: Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies; identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability; contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation.
- Support Team Growth (Future-State): Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback; formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.
Requirements
- 7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics.
- Proven ability to design and deliver measurement frameworks across multiple digital marketing channels.
- Strong hands-on experience
- for any list of duties/requirements/benefits. So we can have a single list containing all duties. That's fine.
Now Requirements/Qualifications/Skills (WHAT YOUR BRING):
List:
- 7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics.
- Proven ability to design and deliver measurement frameworks across multiple digital marketing channels.
- Strong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at hand.
- Experience with dashboarding and data visualization; Tableau experience strongly preferred.
- Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMix.
- Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches.
- Confident, concise communicator who can present insights clearly and thoughtfully to client stakeholders.
- Highly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environment.
- Curious, proactive problem-solver who thrives in a figure-it-out culture.
- Experience mentoring or guiding analysts is a plus; prior formal people management experience is not required.
We'll put under